Monday, 03 November 2014 18:19

Clicko founder takes on Click Frenzy

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Click Frenzy gets competition from a local entrepreneur who hopes to emulate the success of Cyber Monday in the US.

In the US, Cyber Monday is a 'thing.' The Thanksgiving Day holiday falls on the fourth Thursday in November, the following day is Black Friday (a popular shopping day, driven by retailers' attempts to attract people who get an extra day off work and by the desire to get started on Christmas - sorry, 'holiday' - shopping in good time).

Then comes Cyber Monday, when people supposedly turn to online retailers for the items they failed to buy on Black Friday or across the weekend - or for things they expected to be cheaper in etail promotions.

The first attempt to emulate Cyber Monday in Australia was Click Frenzy. It made an inauspicious debut in 2012 when the site failed to cope with the load, but switching to Amazon and Akamai in 2013 did the trick, although it did not appear to be a massive success: "Australia greeted Click Frenzy Mk II with a collective meh," iTWire reported at the time.

And Kogan - which wasn't participating in the Click Frenzy site - chipped in with its own sale, using the 'click frenzy' phrase.

Anyway, Click Frenzy 2014 is just over a fortnight away on 18 November, but there are no clues yet about which retailers are participating.

Which brings us to the attempt to bring Cyber Monday to Australia.

What's happening is that Clicko Deals founder Mark Freidin wants to make Cyber Monday - 1 December, this year - part of online life in our part of the world.

To encourage retailers to participate, the fee has been set at just $1.

Clicko Deals has been tested by retailers including Appliances Online, Bevilles Jewellers, Bonds, Booktopia, David Lawrence, JeansWest and Tool HQ, and Freidin said it was likely that these retailers will be back for Cyber Monday 2014.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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