Wednesday, 19 January 2022 18:14

Verizon launches BlueJeans Studio for content creators

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Verizon Business unveils BlueJeans Studio, a production platform that gives creators the ability to create professional-grade live streams with a few clicks.

BlueJeans Studio offers video feed mixing, custom branding, and endless streaming capabilities. With these features, brands can produce TV-quality content to help drive engagement and elevate virtual experience.

“Virtual events have become a fundamental part of every business strategy, whether that be for individual creators looking to build brand visibility or for enterprise teams working on communication, training or lead generation initiatives,” explains BlueJeans by Verizon vice president and general manager Chris Lewter.

“With the addition of Studio to provide premium production services, combined with our leading event assist support team, BlueJeans Events is the optimal solution to help brands of all sizes transform their virtual events to really wow their audiences,” Lewter claims.

The Covid-19 pandemic gave a major boost to the creative economy with more than 50 million people worldwide now considering themselves to be creators, according to SignalFire, but not all of them have the resources to compete in the marketplace.

This is where BlueJeans Studio comes into the picture. It brings production tools to BlueJeans Events, giving users the power to produce stunning, professional grade virtual events, and live streams without any production or technical experience required.

From the Studio producer dashboard, creators can easily create TV production-level events that engage and wow audiences, while helping to elevate their brand and expand their reach.

“As an industry leader in motorsports, Penske Entertainment (owner of the Indycar Series and the Indianapolis Motor Speedway) and Team Penske are always looking for ways to innovate and drive success throughout our corporate sponsorships,” comments Penske executive vice president of marketing and business development Jonathan Gibson.

“BlueJeans has been a critical partner to what we do from a technology perspective, allowing us to collaborate cross-functionally and map out a clear virtual events strategy. Using the BlueJeans platform to produce the first-ever virtual drivers meeting the Saturday before the Indy500, and using BlueJeans to deliver a successful Partner Summit, allowed us to build stronger connections with partners and fans alike,” adds Gibson.

Organisations looking to maximise broadcast reach can live stream to Facebook, YouTube, Twitter, Twitch, RTMP destinations, and other streaming platforms simultaneously and/or embed the live stream or pre-recorded event into a website.

Key features include:

No technical integration: BlueJeans Studio is web-based and built into the Events platform to enable anyone to host, manage, and create events without any technical or AV support.

Ease of use: No production expertise required. A few clicks create video streams.

Cost effective: Brands can save thousands compared to hiring production and AV support to improve the visual appeal of any event. Event plans start at $42 per month.

All-in-one event platform: Send invites, secure the event, get post event analytics, and save unlimited recording hours.

Highest video quality: 1080p picture quality elevates the event and brand.

Highlight more presenters: Capacity of up to 150 presenters—more than any other event platform.

Host unlimited events: Monthly and annual plans allow users to host as many events as needed, rather than paying per event.

BlueJeans Studio brings BlueJeans Events audience engagement tools and responses on screen to allow presenters to easily engage the audience with chat, Q&A, and polls in real-time and highlight audience comments and reactions on screen.

Producers can also share uploaded videos, images, and screen shares during the broadcast. For private events, producers can leverage BlueJeans Event’s registration features.

Furthermore, the ability to add more presenters on screen with one click and change the onscreen layout creates an event look meant to mimic TV production-grade broadcasting.

Creators can use personalised logos, background and colours, ticker banners, name cards, and lower third overlays to create content that can be recorded, edited, and shared again. Launching as an included feature of BlueJeans Events, BlueJeans Studio will be available coming soon at no extra cost to an Events subscription.

This first appeared in the subscription newsletter CommsWire on 17 January 2022.

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Kenn Anthony Mendoza

Kenn Anthony Mendoza is the newest member of the iTWire team. Kenn is also a contributing writer for South China Morning Post Style, and has written stories on Korean entertainment, Asian and European royalty, Millionaires and Billionaires, and LGBTQIA+ issues. He has been published in Philippine newspapers, magazines, and online sites: Tatler PhilippinesManila BulletinCNN Philippines LifePhilippine StarManila Times, and The Daily Tribune. Kenn now covers all aspects of technology news for iTWire.com.

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