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Friday, 18 August 2017 11:49

Man bites Dog…

Well that headline makes no sense. Or does it? Let’s think about those words - and how they might possibly relate to information technology.

By David Frost, CEO, PR Deadlines

As an executive journalist on the Fin Review two decades or so ago, too much of my time was spent trashing PR handouts. Eventually head-hunted by a PR agency that wanted someone who could actually write, it took me a while to reach an equilibrium.