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Thursday, 14 July 2016 10:51

Cut the noise – just help me, please

Customers are getting increasingly good at blocking interruptive marketing and sales tactics. Be it via ad-blockers, junk mail filters, or just tuning out, the old methods are just not working as they once were.

Published in CRM

So-called inbound marketing – or the creation of content for distribution and promotion across social channels – is preferred ahead of outbound marketing which uses banner ads, direct mail, cold calling, and other supposedly intrusive ways of grabbing a customer’s attention, according to a newly published global study.

Published in CRM