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join.me, LogMeIn's online meeting service, has initiated an integration partner programme aimed at making it easy to initiate meetings from popular business productivity applications.

Published in Business Software
Thursday, 14 July 2016 10:51

Cut the noise – just help me, please

Customers are getting increasingly good at blocking interruptive marketing and sales tactics. Be it via ad-blockers, junk mail filters, or just tuning out, the old methods are just not working as they once were.

Published in CRM

So-called inbound marketing – or the creation of content for distribution and promotion across social channels – is preferred ahead of outbound marketing which uses banner ads, direct mail, cold calling, and other supposedly intrusive ways of grabbing a customer’s attention, according to a newly published global study.

Published in CRM