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Australia's IT directors believe that achieving a single view of their customers and providing accurate information to their business leaders are the key benefits of data management, according to a recent iTWire survey sponsored by data management solutions provider DataFlux.

The local operations of Platon and DataFlux are teaming to promote data quality initiatives in Australia.

Businesses in Australia are still 3 years behind the US in understanding the importance of leveraging corporate data to gain a competitive edge. However, the skepticism of Aussie businesses is gradually giving way to a general acceptance that getting control of data is crucial in the wake of a proliferation of online sources.

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