Monday, 14 September 2020 12:07

Google, Australian radio industry deal to bring more live, local radio to Nest devices Featured

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Google is partnering with Australia’s commercial radio industry in a deal which will see more live and local radio broadcast on Google Nest devices.

Commercial Radio Australia says the new integration of RadioApp - the Australian radio industry’s official aggregator radio app - further expands Australian radio’s accessibility across digital devices.

According to Commercial Radio Australia, listeners can now find more Australian radio stations than ever on Google Nest devices, and now, more than 350 Australian AM, FM and DAB+ digital radio stations, including all commercial radio, ABC and SBS stations, are available via voice command on Google Nest speakers and displays.

CRA says the partnership between it and Google Australia has resulted in a “simple, reliable and easy process for listeners to access live and local radio via Google Nest devices,” and as part of the integration, Google Nest smart device users “only need to ask for the station or frequency they want to listen to”.

“We have been working hard in partnership with Google locally and globally for the past 18 months to ensure that all commercial radio stations and DAB+ digital stations are easily available on Google Nest speakers and displays,” said Joan Warner, Chief Executive Officer of CRA.

“There is great value for radio audiences in being able to enjoy their favourite local radio station on these devices using a simple voice request.

“It’s also good news for advertisers looking to invest in audio, as the growth in smart speaker ownership, and radio’s presence on these devices, strengthens radio’s position and reach.”

CRA cites a 2020 study by Infinite Dial Australia released by Edison Research, showing that 85% of Australians have an awareness of smart speakers, and there has also been an increase in smart speaker ownership, with 17% of Australians owning a device in 2020, up from 13% in 2019 and a leap from the 5% recorded in 2018.

The Edison Research study also showed that, of the smart speaker brands available in the country, 82% of smart speaker owners in Australia have Google Nest devices.

"This new integration of RadioApp on Google Nest devices gives listeners easier access to their preferred local radio stations and favourite radio personalities, all with a simple voice command,” said Mel Silva, Managing Director of Google Australia and New Zealand.

“After many months of collaboration with CRA, it is great to see the results of our partnership become available for Australian radio listeners and Google Nest owners -- and by making this radio content discoverable, it will provide incredible value for local radio stations and advertisers too.”

CRA and Google announced that a multi-layered promotional campaign highlighting the functionality will roll out over the coming months through on-air promotion and radio commercials, as well as online promotion via content on radio station websites, display advertising and the RadioApp website - with a selection of popular radio personalities acting as on-air ambassadors to promote the initiative.

 The RadioApp on Google Nest devices initiative has been developed by Commercial Radio Australia in partnership with Google and radio mobile solutions provider All in Media (AIM), a division of Xperi Inc.

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