Friday, 29 January 2021 12:35

40% of Australians watch catch-up TV: Morgan

By

Market research company Roy Morgan has found 8.6 million Australians watch catch-up TV services ABC iView, SBS On Demand, 7plus, 9Now and 10 Play – a category which Morgan calls 'broadcast video on demand.'

8.6 million Australians (40.6% of the 14 and over population) now view at least one of these services in an average four weeks.

ABC iView remains the market leader with 5.13 million viewers, up 2.12 million from a year ago.

SBS On Demand is in second place, viewed by an average of 4.08 million Australians, up 1.49 million from a year ago.

But the three traditional commercial broadcasters – Seven, Nine and Ten – have all more than doubled their viewership.

7plus is now viewed by 2.68 million Australians, an increase of 1.5 million since 2019.

9Now isn't far behind with 2.49 million Australian viewers, up 1.25 million on a year ago.

10 Play brings up the rear with 2.29 million Australians, an increase of 1.41 million.

Morgan VOD 2020

The data comes from Roy Morgan's ongoing surveys of more than 50,000 Australians each year.

Roy Morgan CEO Michele Levine ascribes a lot of the growth to 2020's lockdowns, which also helped subscription TV viewer numbers.

"Almost 8.6 million Australians are now watching at least one of the video on demand services offered by Australia's free-to-air broadcasters the ABC, SBS and the leading commercial channels 7, 9 & 10 – growth of nearly 3.5 million (+66.7%) on 2019," she said.

"This growth for broadcast video on demand is faster (and larger) than experienced by subscription TV over the same period which was up 2.4 million (+16.2%) on 2019 to 17.3 million.

"It's true that the overall audience for subscription TV is about twice the size but the results over the last year show that Australians are increasingly discovering there are free alternatives to paying a monthly fee to providers such as Netflix, Foxtel, Stan, Amazon or Disney."

Levine added "Although they've been later to enter the market the leading commercial channels are making big inroads. 7Plus leads with nearly 2.7 million viewers ahead of 9Now on 2.5 million and 10 Play on 2.3 million.

"All three networks have more than doubled the number of people watching their video on demand services over the last year which provide easy access to programs already shown on their multiple broadcast channels as well as additional content not shown on the regular channels."

Read 2477 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

SONICWALL 2022 CYBER THREAT REPORT

The past year has seen a meteoric rise in ransomware incidents worldwide.

Over the past 12 months, SonicWall Capture Labs threat researchers have diligently tracked the meteoric rise in cyberattacks, as well as trends and activity across all threat vectors, including:

Ransomware
Cryptojacking
Encrypted threats
IoT malware
Zero-day attacks and more

These exclusive findings are now available via the 2022 SonicWall Cyber Threat Report, which ensures SMBs, government agencies, enterprises and other organizations have the actionable threat intelligence needed to combat the rising tide of cybercrime.

Click the button below to get the report.

GET REPORT!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments