Friday, 17 June 2022 09:35

Snapchat starts testing Replies to Spotlight video feature Featured

Snapchat starts testing Replies to Spotlight video feature Image by MrJayW from Pixabay

Instant messaging service Snapchat has started testing a feature, known as Spotlight Replies, to allow comments on the app's Spotlight feature, the company says.

But, perhaps guided by the example of Twitter, there will be no free-for-all. Instead there will be moderation, first by the company, and then by the user, before anything is allowed to be seen on the platform.

The new feature [screenshot below, right] has begun testing in New Zealand since Thursday and the trial will be extended to Australian users on 27 June.

Spotlight was added to Snapchat in November 2020, as some kind of response to the gains that TikTok had been making. It is a new tab in the app that shows short-form video content, up to 60 seconds.

Responses to these posts will be first moderated by AI, to ensure that they adhere to Snapchat's community guidelines.

snap repliesAfter that, responses that pass the test will be sent on to the creators to decide what to share. There will be confidential in-app reporting to protect minors from exposure to any unsavoury material.

Asked whether the double moderation process would not remove the immediacy that is a notable part of instant messaging, a spokesperson said moderation had been present on Spotlight since it was launched.

"Moderation has been a part of Spotlight since its inception," the spokesperson said. "We moderate all content before it can be viewed on Spotlight to make sure it adheres to our community guidelines. The same can now be said for Spotlight Replies.

"By building privacy and safety into the product design, and by now giving creators control of their replies, we believe we have created a distinctly unique experience for our community.

"Our product also helps us address one of the key problems on other platforms: that the top comments are negative or hateful in nature."

If a creator or another viewer sees something that appeared to be inappropriate, they would be able to report that reply.

"Those reports will be reviewed by humans," the spokesperson added. "Our library includes more than 4000 words covering different abuse categories like controlled substances, harassment, hate speech and sexually explicit content – and we are always adding to this list.

"Our library currently supports 34 languages and we will continue to add more."

Read 1642 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


Thoughtworks presents XConf Australia, back in-person in three cities, bringing together people who care deeply about software and its impact on the world.

In its fifth year, XConf is our annual technology event created by technologists for technologists.

Participate in a robust agenda of talks as local thought leaders and Thoughtworks technologists share first-hand experiences and exchange new ways to empower teams, deliver quality software and drive innovation for responsible tech.

Explore how at Thoughtworks, we are making tech better, together.

Tickets are now available and all proceeds will be donated to Indigitek, a not-for-profit organisation that aims to create technology employment pathways for First Nations Peoples.

Click the button below to register and get your ticket for the Melbourne, Sydney or Brisbane event



It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.


Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News