Thursday, 08 August 2019 21:07

Vertel partners with Purple on Wi-Fi $1m infrastructure project for Reflections Holiday Parks Featured

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Vertel partners with Purple on Wi-Fi $1m infrastructure project for Reflections Holiday Parks Image Stuart Miles, FreeDigitalPhotos.net

Telecommunications carrier Vertel and its analytics partner Purple have partnered with Reflections Holiday Parks in a $1 million deal to create a new Wi-Fi infrastructure across four of its holiday parks along the NSW North Coast.

Under the deal Reflections Holiday Parks has invested a $316,837 government loan, with a total investment of $1 million over the next five years.

Reflections Holiday Parks CEO Steve Edmonds said the new Wi-Fi infrastructure was successfully up and running at Forster Beach, Seal Rocks, Scotts Head and Hawks Nest.

“The upgraded infrastructure at these popular parks has overcome connectivity issues and provides guests with an improved digital experience and better mobile phone reception,” Edmonds said.

“Proper connectivity is important for our guests who expect to be able to keep in touch with family and friends, stream video from sites like Netflix, and more.”

Vertel Commercial Director Tony Hudson said Vertel worked with Purple Wi-Fi to present a comprehensive solution for Reflections to help the Group deliver on its vision of  infrasavailable and reliable connectivity.

“We delivered an adaptable Wi-Fi infrastructure that meets Reflections requirements now - and into the future,” Hudson said.

“We are pleased to have provided an infrastructure solution which aligns with Reflection’s strategic vision, delivers value, and, most importantly, enhances customers’ experiences.

“Reflections can now offer a broader range of enhanced services at the parks with the new Wi-Fi infrastructure in place, such as corporate training events with reliable connectivity.”

“Emergency management as well as guest comfort are critical with the Wi-FI infrastructure providing communication capabilities to isolated locations, like the Reflections’ park at Seal Rocks. Being able to guarantee this experience will help Reflections attract new and repeat customers to its parks.”

Vertel has provided both fibre and fixed wireless connectivity services to the parks.

“Fixed wireless especially is ideal for hard-to-reach places – in effect we can go where others often can’t, cost- effectively,” Hudson said.

“Our innovative network software allows Reflections to offer high performing connectivity across all of its parks, and manage that connectivity centrally, greatly simplifying network management and future-proofing the infrastructure.”

Vertel says it worked with Purple Wi-Fi to enrich Reflections’ connectivity service with analytics - with a customisable splash page greeting park Wi-Fi users, which can be utilised as a marketing vehicle for Reflections or its partner organisations.

Purple Wi-Fi Country Manager – Australia and New Zealand, Oosman Abdul Kader said Wi-Fi enabled Reflections to capture data on its customers through the Wi-Fi network designed and delivered by Vertel.

“Bookings are often made through third-party sites, so Reflections had no real way of capturing data on its customers through the Wi-Fi network,” Kader said.

“With Purple Wi-Fi, guests complete a simple form when they access the Wi-Fi, which records their information.

“Since September 2017, Reflections has had 10,500 people log on to the Wi-Fi. With this individual data.”


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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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