Its 2.5 million ADSL, Cable, FTTP and NBN customers get extra gigabytes as a permanent addition to their current plan - no conditions, lock-ins etc. The roll out has started – I got a 300GB bonus on my 200GB Ultimate Cable plan – not that I was using 200GB anyway.
It is a smart move by Telstra and a pretty safe one as most users never use their allocation anyway – I have only come close once in the past few years when malware turned a PC into a comms server.
But times change and Netflix, Quickflix, Stan, and Presto (to name the major players) are data hungry monsters and this helps encourage metered use. And there are more Wi-Fi devices in the home to chew up data. Telstra is also offering more direct video content.
Telstra says each month it is carrying over 27.5 Petabytes (that is 27.5 times 1024 Terabytes) or 12 million hours of HD content – 30% of its traffic.
It has also announced that you will be able to use the fixed data allowance at Telstra public Wi-Fi spots around Australia – no more 50MB and very slow data speeds. This may also assist heavy mobile broadband users – Telstra Wi-Fi is becoming ubiquitous.
The Telstra Wi-Fi Network, announced last year, will involve an opt-in network of its home broadband customers who will be given free access to the public Wi-Fi network in return for sharing their home bandwidth using special modems.
Here is what we know for sure (per month):
- 50GB goes to 100GB
- 200GB goes to 500GB
- 500GB goes to 1TB
Naturally other telcos will review their data allowances – but Telstra has the largest, fastest and most reliable network.