Thomas Cook Money, which entered the Australian market last month, will sell the subscriptions as a bundled added value proposition for potential purchases of travel insurance.
A statement from Norwood said the success of the customer pilot would be measured by customer satisfaction with Norwood’s World Wi-Fi product and associated wi-fi access quality.
World Wi-Fi allows users to find, connect and have secure access to millions of Wi-Fi hotspots around the globe, with apps available for Android and iPhone.
Connections to any Wi-Fi networks can be typically done with just two clicks, with an on-demand secure VPN automatically established, using the same technology as Norwood’s award-winning World Secure technology.
The product would be evaluated until sufficient positive evidence from up to 300 customers is obtained.
If the three-month trial was successful, then Norwood and Thomas Cook Money would enter into a Master Service Agreement to bundle the purchased World Wi-Fi subscriptions with travel insurance purchases for applicable customers.
Mark Tarring, Thomas Cook Money APAC managing director, said: “At Thomas Cook Money we are aiming to transform the world of holiday money. Our return to the Australian market demonstrates the ambition of Thomas Cook Money, and the opportunity we have to leverage the heritage of the Thomas Cook brand to appeal to a new set of customers.
"Thomas Cook Money is delighted to partner with Norwood to offer our customers the ability to find Wi-Fi hotspots and be cyber-safe when travelling.”
Paul Ostergaard, chief executive and founder of Norwood Systems, said: “I’m very pleased we have been able to demonstrate the utility, ease of use and simplicity of World Wi-Fi to such a well-respected travel group, and support them in their product launch efforts here in Australia through the provision of World Wi-Fi to their new customers.
“Significantly, this again serves as a superb proof-of-concept for Norwood’s products, with a very large and customer-focused leisure travel specialist choosing one of Norwood’s core products to provide a competitive advantage and key differentiator for their product. We have previously stated that we see strong potential for World Wi-Fi as a bundled benefit for travel and other loyalty schemes, addressing the $50 billion global loyalty benefits market.
“Australia is a renowned test market and we look forward to a successful launch here proving the benefits of bundling Norwood products for much larger overseas markets.”