Home Web Hosting Digital Pacific deploys Noction IRP in Sydney data centre

Digital Pacific deploys Noction IRP in Sydney data centre Featured

Australian web hosting provider Digital Pacific has deployed the Noction developed Intelligent Routing Plaform in its primary Sydney data centre where servers are connected to the internet via multiple gigabit IP transit and peering links.

Noction Intelligent Routing Platform is used to make routing decisions based on real-time network performance data across multiple IP network connections, automatically optimising routes over multiple internet transit providers to achieve major improvements in latency and packet loss, resulting in higher quality of service.

Digital Pacific operates services in five data centres around the globe, with primary services hosted in Sydney, and redundant infrastructure services in other locations.

Digital Pacific founder Andrew Koloadin said that within the first month of deploying Noction IRP, the company achieved an average of 22% reduction in network latency and 90% improvement in packet loss for almost a quarter of its total traffic volume.

"Over the past few years our network has grown at a phenomenal rate and we are always looking for ways to ensure our network performance is optimal.

“The best networking hardware alone is not good enough to maintain a reliable network as there can be issues with routes that are out of our control. Noction’s Intelligent Routing Platform (IRP) allows us to select the best route possible from our bandwidth providers, maintaining our high standards and ultimately keeping our customers happy."

Digital Pacific says the Noction real-time internet route optimisation platform, with its built-in reporting, enables easy comparisons between the company’s pool of transit providers “which gives it valuable information to consider when transit contracts are up for renewal.

According to Digital Pacific’s network engineer, Shane Goulden, - beside performance enhancement, Noction IRP generates massive cost savings by intelligently leveraging traffic across the available providers.

“With transit pricing in Australia being one of the most expensive in the world, Noction’s Commit Control feature allows us to utilise each provider as cost-effectively as possible while still maintaining the best routes possible out of our network.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


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