Tuesday, 20 April 2010 16:04

TradeDoubler's International Publisher Team Expands

By Liz Hartney

Key Appointments Continue to Demonstrate Company's Commitment to Expanding Operations Fuelled by Market Demand

London, UK, 20 April 2010 - TradeDoubler, the number one pan-European digital marketing company, today announced the appointment of three new key executives, further demonstrating the company's commitment to expanding operations to meet market demand.

Based in the UK and reporting directly to Mike Glegg, International Sales Director, Lolly Mason has been appointed as Head of International Publisher Sales responsible for spearheading the management and growth of the International publisher base.

Lolly brings extensive experience and a proven track record in publisher management, bringing insight across a number of sectors including affiliates, search, display and mobile marketing. A seasoned professional, experienced in running campaigns internationally and working with both clients and agencies alike, Lolly joins TradeDoubler from .Fox Networks where she held the position of Senior Publisher Services Manager. With more than 10 years experience in online marketing, Lolly has previously worked for PriceRunner.com, Commission Junction and ValueClick Search.

Reporting to Lolly, are newly appointed International Publisher Sales Managers, Chris Parker and Steven Boylan. Chris brings business development experience and drive to the role, supported by a substantial portfolio of signed contracts with big brands and a demonstrable record as a top performing and versatile new business developer across all markets. He joins TradeDoubler from Clash Media and also worked for Columbus Travel Guides (Nexus) as Business Development Manager for web-content licensing prior to that.

Steven Boylan has had a varied career over the last decade. Steven's last career move saw him running his own successful freelance business where he specialised in e-commerce, internet design and development. Steven has worked with major brands such as Intelligent Finance and has also worked for Baillie Gifford Investment Managers as a Performance Analyst; Steven is a self starter with a proven track record across a range of roles.

Dominic Trigg, VP International Sales & Marketing, TradeDoubler, commented, 'Lolly's appointment, along with those of Chris and Steven, are instrumental to TradeDoubler becoming truly global regards online marketing campaign execution, ensuring our products, teams, clients and partners are supported with both dynamic and high performing marketing initiatives. The team's experience and enthusiasm for the market will complement our existing wealth of internal talent and we look forward to a long and prosperous future as we continue to grow as a company.'

With its extensive reach in 18 countries across Europe, TradeDoubler delivers 32 billion impressions per month, reaching 154 million unique users and generating 10 million leads every month. The Group offers unrivalled access to more than 76% of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,800 advertisers.


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