London, 14 April 2010 - TradeDoubler, the number one pan-European performance marketing company, today announced that it has been appointed by Aer Lingus to run its affiliate marketing activity in Germany, Spain, France, the UK, Italy, the Netherlands and Northern Ireland. The premise for choosing TradeDoubler was based on their proposal to significantly ramp up Aer Lingus' online activity, combined with the fact that Aer Lingus wanted to have a long-term partner relationship with a proactive company.
John Maguire, Digital Marketing Manager at the award winning low cost airline, comments, 'We teamed up with TradeDoubler because they are best placed to work in partnership with Aer Lingus to develop a long-term, strategic online marketing programme. TradeDoubler is not merely an affiliate marketing company, they offer the strategic practices we need in order to grow our affiliate programme. We have an ambitious target to increase our growth across Europe and we believe that TradeDoubler are positioned to help us reach those targets.'
Dominic Trigg, VP International Sales and Marketing at TradeDoubler, says, "We are very pleased to have been chosen to play such a crucial role in Aer Lingus' ecommerce strategy. This agreement is testament to our continued commitment to ensure that our clients have the most relevant and best possible bespoke solutions to meet their affiliate programme needs. Aer Lingus obviously saw us as the right fit to help them obtain their ambitious goals. The launch of Aer Lingus' International program is another great addition to our growing portfolio of travel clients such as British Airways, Cathay Pacific Airways, KLM and Lufthansa. Our award-winning pedigree and innovations in affiliate marketing were key deciding factors in our selection.'
With its extensive reach in 18 countries across Europe, TradeDoubler delivers 32 billion impressions per month, reaching 154 million unique users and generating 10 million leads every month. The Group offers unrivalled access to more than 76% of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,800 advertisers.