Tuesday, 05 October 2010 08:29

Price comparison site Shopbot tips a Merry Christmas as online buying surges

By Tony Kaye

Online buying activity is continuing to surge in Australia, with consumer electronics and computer products the most searched items, according to national price comparison website and retail shopping portal shopbot.com.au.

Shopbot, Australia's largest independent online price comparison site, today released details of the most searched items based on browser traffic through its portal, with cameras and smartphones the most popular products.

"There are a lot of bargains around at the moment, partly I think because the high Australian dollar has made many products cheaper, and consumer electronics and mobile phones seem to be the most popular searched items," says Shopbot national sales director Neil Thomas.

"We're tipping a very strong Christmas shopping period ahead, and I think many shoppers are getting in early in case prices start to rise again.  There has been a sharp growth in online traffic over recent months, and we're currently average 60,000 unique visitors per day in Australia on our site.

"Shoppers are using price comparison sites such as ours to hunt down better deals.  Rather than going to multiple sites, they are searching on Shopbot for the relevant information, saving time and money".

Mr Thomas said beyond consumer electronics and computer products, online shoppers were also actively searching for bargains in areas as diverse as perfumes, homewares, children's clothes, sports equipment, and accessories. Shopbot has also recently launched an air fare comparison section on its site.

"We're expanding our categories all the time to cater for the higher number of Australian shoppers going online," he said. "From the consumer's point of view, it's completely free. It's like a shopping centre. We provide the area where all the retailers come into, and we categorise and organise all their products for shoppers to make their way through easily. We charge the retailer to be listed on our site, but shoppers can browse, compare and buy without having to pay for the Shopbot experience.

"The price comparisons make shopping so much easier, because rather than looking at just one product you can actually see exactly what everyone is offering without having to go to 10 different websites and checking what they've got."

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