Friday, 02 March 2012 17:02

Marketo Receives Two AppExchange Best of '11 Awards from Salesforce.com Customers

By Liz Hartney

Salesforce.com Recognizes Top AppExchange Partner Apps that Extend the Social Enterprise Based on User Reviews Voted Best Marketing Automation App for Second Year Running and Best Chatter Exchange App for Marketo Sales Insight

London UK, March. 2, 2012 - Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today was honored by salesforce.com customers with two of salesforce.com's AppExchange Best of '11 Awards. In receiving these customer choice awards for Best Marketing Automation and Best Chatter Exchange App, Marketo joined the other winners in receiving recognition for their ability to deliver customer success. Built using the Force.com platform, Marketo Lead Management and Marketo Sales Insight are immediately available for test drive and deployment on the AppExchange, the world's most-popular marketplace for business apps, at

Marketo received Best Marketing Automation for Marketo Lead Management for the third time in four years and was the only partner to receive a second 2011 award for Best Chatter Exchange App with Marketo Sales Insight. Marketo's powerful yet easy-to-use marketing automation and sales effectiveness apps transform how marketing and sales teams of all sizes work '” and work together '” to drive dramatically increased revenue performance and fuel business growth.

'Finally, a tool for marketing that can help us demonstrate the value we bring to the business,' said Maria Hernandez, brand manager at Orametrix. 'The campaign measurement tools in Marketo are easy to use, easy to set-up and easy to communicate to the organization. A must-have for marketing organizations for the future.'

'TITUS has achieved so many benefits after implementing Marketo - all within five months of purchasing it,' said Pierce Ujjainwalla, B2B lead generation marketing manager at TITUS. 'If you are seriously looking for a marketing automation tool that can do it all, you have to look at Marketo. Bottom line is they already have a product that is a leader in the marketplace, and they are only making it better.'

'Marketo is an all inclusive tool that I couldn't live without,' said Vivi Brock, marketing programs manager at Xactly Corporation. 'I wouldn't be nearly as effective or productive and my sales team would be left in the dark if it weren't for Marketo. It integrates extremely well with Salesforce so sales and marketing can communicate and implement processes on the same page. I can't imagine being a marketer without it.'

'The AppExchange is the world's leading app marketplace for social enterprises,' said Mike Rosenbaum, senior vice president of AppExchange at salesforce.com. 'Marketo can help our customers realize success by empowering marketing and sales teams to understand, prioritize and interact with the hottest leads and opportunities, helping them close more business faster in the cloud. We congratulate Marketo for its achievements as the two time top-ranked Best Marketing Automation app as well as Best Chatter Exchange App on AppExchange in 2011.'

The Best Marketing Automation and Best Chatter Exchange categories, two of the 12 categories, recognize automation applications that deliver drip campaigns, lead scoring and reporting and applications which leverage the real-time feeds and collaborative features of Salesforce Chatter. The 'Best of' customer choice awards recognize AppExchange partners who have had excellent user reviews in a specific calendar year. They are awarded based on user-contributed reviews and do not reflect the opinions of salesforce.com, its employees or partners.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo's vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work '” and work together '” to help companies of all sizes accelerate predictable revenue growth.


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