London, UK - 4 April 2012 - Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced its new Benchmark Survey on Revenue Performance Management. Within minutes, and for no cost, executives can now access in-depth analysis of their revenue performance and marketing automation initiatives, and compare their scores against industry averages and competitors. The RPM Benchmark is part of Marketo's broader Benchmark Study initiative, first introduced with the Benchmark on Email Marketing in September 2011.
The Marketo Benchmark Survey on RPM examines revenue performance maturity and performance metrics across three categories: Growing Number and Quality of Leads and Opportunities; Improving Sales Productivity; and Optimizing Sales and Marketing ROI. Based on responses in each category, companies are grouped into one of four levels of revenue performance maturity: Traditional Marketing, Demand Generation, Integrated Pipeline or Revenue Performance Management.
'Benchmarking is becoming increasingly critical for enterprises to leverage and maintain a distinct competitive advantage,' said Steve Gershik, vice president of marketing, Sirius Decisions. 'By connecting marketing metrics to those used by the sales team, it's possible to measure the impact of marketing on the bottom line - and by comparing different marketing programs to each other, you're also able to focus resources on those with the highest ROI.'
Each category is benchmarked for specific maturity levels to quantify the impact of improving revenue marketing and sales practices. Benchmarks for each industry are also collected, as well as the difference between companies with or without marketing automation. The result is a customized assessment of each organization's maturity and personalization recommendations for action.