Friday, 11 May 2012 13:54

F5 Helps Organisations Improve User Experience and Simplify Management with First Integrated SPDY Gateway

By Amanda Do

F5’s Application Delivery Optimisation (ADO) solutions accelerate applications across public and private clouds to better support remote and mobile users

F5 Networks, Inc. (NASDAQ: FFIV), the global leader in Application Delivery Networking, today announced new application optimisation capabilities for its Application Delivery Controller (ADC) product line. With this announcement, F5 is the first ADC vendor to offer integrated support for SPDY, a web protocol designed to optimise the user experience and bolster security. As part of the company’s Dynamic Data Centre vision, F5 is extending its leadership in optimising web-based applications across private, public, and hybrid cloud architectures.

Highlights of today’s announcement also include a number of new front-end optimisation capabilities that streamline the delivery of image-heavy content, prioritise traffic to overcome mobile network latency, and offer visibility into application performance across hosted and cloud applications. F5 technologies serve as a strategic point of control for application acceleration, providing insight into the overall context of users, applications, and networks to ensure optimal delivery and avoid costly infrastructure changes.

“Today’s organisations are struggling to ensure a fast user experience within the changing landscape of cloud-based infrastructure and myriad mobile devices,” said Kurt Hansen, Managing Director for Australia and New Zealand. “With F5’s new ADO solutions, customers can optimise any web-based application without the need to spend millions of dollars upgrading their infrastructure or engaging in costly performance tuning.”

F5 technologies apply front-end, network, and data centre optimisations in concert to improve overall application performance and enhance the user experience, regardless of device, browser, or location. Today’s announcement adds new technologies to F5’s portfolio such as image optimisation, CSS object versioning, and content re-ordering. In addition, F5 solutions now provide an innovative approach for enabling SPDY protocol optimisations for any legacy application. F5’s new centralised application analytics capabilities enable streamlined performance monitoring across hybrid cloud environments without deploying or managing additional agents, code, or servers.


Many industry vendors offer products that only address specific performance bottlenecks. Implementing these multiple technologies creates additional complexity and cost, perpetuating the growing problems companies are trying to solve within their data centres. With F5, customers can integrate optimisation throughout the application delivery infrastructure, eliminating the need for point products.

Building on the BIG-IP® product family and the company’s TMOS® architecture platform, F5 provides easy-to-manage solutions capable of addressing organisations’ needs today and into the future. With the announcement, F5 continues to deliver on its commitment to improving application performance.

Highlights of F5’s new ADO solutions include:

·       Industry-Leading Support for SPDY Protocol

SPDY is an emerging web protocol that augments HTTP. Developed by Google, this protocol improves application performance up to 50 per cent by enabling multiple data transfers within a single connection, as well as through compression, and client prioritisation for enabled browsers like Chrome and Firefox. Historically, organisations needed to update their web server infrastructure to take advantage of SPDY’s performance improvements, adding cost and complexity to their systems. With F5’s SPDY Gateway, companies can take advantage of these performance improvements without updating their web application server infrastructure. F5 delivers this capability by translating SPDY requests into HTTP on the back end.

·       Front-End Optimisation Capabilities that Enhance User Experience and Save Money

Users have come to expect mobile performance that is equivalent or better than that achieved on a typical desktop computer. However, mobile devices present unique challenges due to limitations of processing power, small screens, a variety of operating systems and browsers, and the latency and packet loss introduced by mobile networks. By understanding and addressing these factors comprehensively, F5 provides a superior experience for mobile and remote users with the delivery of image optimisation, CSS object versioning, content re-ordering.

According to HTTP Archive, images represent over 60 per cent of content of a typical web page. F5’s advanced image optimisation solution recognises the user’s access environment and streamlines image delivery by adjusting image size appropriately for mobile devices, removing unnecessary metadata from the transmission, and converting the image format. Internal testing demonstrates F5’s image optimisation reduces the size of images by up to 50 per cent. This reduces page load times, as well as bandwidth needs and costs.

·       Visibility into Application Performance across Hosted and Cloud Infrastructures

F5’s Enterprise Manager Centralised Analytics Module helps customers monitor and understand application performance across multiple data centres without adding agents, code, or servers. This single view of relevant statistics provides critical visibility, enabling customers to monitor performance, identify potential bottlenecks, and better plan for IT needs. By providing real-time application performance metrics—such as application response time, network latency, and connection statistics—as well as diagnostic and troubleshooting information for each BIG-IP device, Enterprise Manager further quantifies the benefits of using F5’s optimisation technologies.

Supporting Quotes

“An increasing number of enterprise applications require improved user experience if they are going to meet the expectations of external users and employees,” said Mark Fabbi, VP, Distinguished Analyst, Gartner. “Because of the heightened demands and complexities of mobile devices, cloud services, and application environments, enterprises are demanding more comprehensive solutions for web performance optimisation.”

“Our business focuses exclusively on government and healthcare organisations—customers that depend on optimised application access to meet mission-critical service needs,” said Jim Sweeney, CTO at GTSI. “To ensure a positive user experience from any location or device type, our teams must be able to elegantly combine optimisation technologies with other best-in-class application services. F5’s new ADO solutions provide significant advantages for customers looking to scale their infrastructures for remote and mobile users. In addition, we’re glad to see F5’s support for SPDY, as it will make it easier for organisations adopting the protocol to realise performance gains.”


The F5 technologies described in this announcement will be made available along with the company’s BIG-IP version 11.2 software in the second quarter of calendar year 2012. For more information about F5’s optimisation solutions, please visit

More information :

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News