2 Easy ways to find good stuff - filters make the good stuff easier to find, while forwarded content provides a similar filtering process through human intervention. Content aggregation sites will also become more important as destinations for communities of interest.3 Shift in value to aggregators – declining production costs have lead to a vast increase in content sources. Too much choice is again balanced by new filters.4 Technology drives down cost – as demonstrated through the FORA.tv mode, that employs video-graphers to log content from all around the world.5 From destination to hyper-syndication – 70 percent of traffic comes from off the site, taking FORA.tv from a control environment to a viral network.6 My competitors are my collaborators – FORA.tv has moved from a aggregator to distributor, particularly through YouTube, while becoming a content partner to CSPAN.
7 Go global – Gruber says the goal is not to look US-centric. In Christmas week l;ast year, the two cities with the highest traffic were