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Friday, 10 August 2007 07:35

Television is not yet dead, but it is changing

By
Marcelin Ford-Livenes from Intel's Digital Home Group talked about the development of the broadband television industry. By 2011 there will be 350 million broadband households around the world, and around half of them will have adopted some form of internet television. At the same time, the web will continue to provide a great medium fro independent creators of media to be discovered. The industry is responding, as has been demonstrated by the been a slew of acquisitions.

There are many issues to be resolved, and money is the big question. The majority of consumers are still going to the free sites that show premium video content, such as Joost. Hence the models are still to be proven out.

One way or the other, broadband video will find its way onto the television, be it directly or via a games console or other entertainment device. The future will also include new content experiences and services on mobile devices.

In summary, Ford-Livenes says consumers like premium content, but on their own terms. While broadband TV is growing, regular television still matters, because it can still reach a mass audience. The TV experience is also evolving, and the advertising that will support internet television – while growing at 30 percent – is still in need of standards. Distribution models are also evolving, as companies battle the ideas of protecting and distributing.


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