Friday, 05 February 2021 10:43

Vivo celebrates ranking No.5 in list of top 5 global smartphone brands 2020

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Chinese smartphone brands Vivo celebrates being listed in the top 5 smartphone brands of the 2020 calendar, alongside Samsung, Apple, Huawei and Xiaomi, according to IDC.

Despite all of the hurdles put in its way by governments globally, Huawei is still No.3 in the top 5 global smartphone brands, with Samsung in No.1 spot, Apple at No.2, and Xiaomi at No.4, with Xiaomi also in the news in the past couple of weeks following US government attention.

Vivo is a brand of BBK Electronics, which is also the parent company of Oppo, Realme, OnePlus and iQOO, showing Vivo is part of a bigger brand that is also a major player in Android smartphones around the world.

The data changes slightly when you look at IDC's quarterly data, with Q4 2020 seeing OPPO in fifth place rather than Vivo, but with both brands owned by BKK, it shows the company certainly enjoys strong sales amongst the different brands it produces.

Naturally, the Vivo team is very excited about the development, and reports it is "looking forward to continuing its expansion in the Australia market".

"According to the latest annual data from IDC, vivo ranked fifth in the global smartphone market in 2020 with a market share of 8.6% and shipments exceeding 110 million devices.

"With a year-over-year growth rate of over 1%, vivo was one of the top five smartphone brands to maintain an increase in shipments despite the overall downturn."

vivo reminds us that it "currently holds the second position in the Chinese smartphone market and the third in India, while leading the market in Indonesia."

The company's headquarters are in China, with vivo noting it is "supported by a network of 9 R&D centres in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Taipei, Tokyo and San Diego, vivo is focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies."


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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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