Friday, 15 January 2016 01:22

The Matrixx hits Vlocity and goes Digital, Telstra has access


Real-time billing provider Matrixx Software and Industry Cloud Apps company Vlocity have launched Go Digital, a cloud-based ‘that helps communications service providers (CSPs) deliver a unique digital customer experience’.

Matrixx Software and Vlocity, the Industry Cloud Apps company, have announced a ‘strategic partnership and launch of Go Digital, a cloud-based solution that helps communications and digital service providers (DSPs) deliver a differentiated customer experience and grow revenue from video and music streaming, roaming passes, lifestyle applications and more.’

Highlights are as follows:

  • Built for agility, the MATRIXX-Vlocity solution can be launched by CSPs in less than three months
  • CSPs can use Go Digital grow revenue from video and music streaming, roaming passes and lifestyle applications
  • CSPs can enable customers to track their usage in real-time, make one-click top-ups and consume services in bite size chunks
  • Go Digital is based on Salesforce cloud infrastructure and does not require complex integration to existing IT infrastructure
  • The solution is immediately available for leading telcos, with Telstra, Swisscom and Sky Italia among the first to have access

Both companies not that consumers’ service expectations ‘are increasingly shaped by their experiences with digital companies like Amazon, FitBit and Uber, which provide consumers personalised service, adapt to their changing needs, and put them in control.’

Go Digital is based on the Salesforce platform and combines Vlocity Communications Industry Cloud apps and the MATRIXX Digital Commerce platform.

With Go Digital, both companies claim that ‘communications customers can define their own experience: they can easily try, buy and manage digital services such as video and music streaming, track their usage in real-time, receive smart alerts which allow one-click purchasing of top-ups, share selected balances with friends, add roaming passes on-the-fly and consume services in bite size chunks to better match their needs. Further, they receive a consistent service experience, regardless of device or channel of engagement.’

Go Digital also includes a virtual ‘control centre’ allowing the customer to manage all of their digital services. Service providers deploying Go Digital can offer an elegant, one-click customer experience, with multiple payment options for additional mobile services.

Matrixx and Vlocity state they ‘combine decades of experience in digital strategy, eCommerce, CRM and communications industry-specific cloud apps to help communication providers transform their customer experience.’

The explanation continues, with Go Digital said to deliver a ‘new and improved’ customer acquisition-to-cash solution that can be deployed in less than three months. It leverages Salesforce cloud infrastructure, a common data model, and does not require complex integration to existing IT infrastructure. The solution is immediately available for leading telcos, with Swisscom, Telstra and Sky Italia among the first to have access.

Dave Labuda, Founder, CEO and CTO, Matrixx Software, said, “Legacy platforms are preventing service providers from executing on their digital agendas.

“Matrixx and Vlocity have developed a new solution to meet the aggressive go-to-market strategies of telcos addressing digital disruption head on. It’s time for a new set of players to deliver a fresh approach to the industry.”

David Schmaier, CEO and Founder, Vlocity, said, “The Matrixx and Vlocity partnership brings a unique combination of technology and transformation assets to telcos wishing to engage their customers in dynamic, digital ways.

“The Go Digital solution creates a significant new revenue opportunity for communications providers, one that can be rapidly deployed in any carrier or DSP, of any size, anywhere in the world.

“The possibilities of this industry-specific, cloud-based, flexible and easy to deploy platform are endless. Go Digital allows communications providers to win new customers and new market segments immediately.”

More below, please read on.

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For those unaware or wanting a refresher, Matrixx states it ‘provides a next generation digital commerce platform to rapidly configure and deploy new products and services that can be sold, delivered and serviced through mobile and digital channels. Purpose-built, patented technology enables all customer interactions to happen in real-time through various channels and devices while giving the customer the ability to control and tailor their products and services.’

Vlocity explains that it is ‘a leading Industry Cloud software company and Salesforce’s Preferred ISV partner for the Communications Industry, empowers communications service providers to deliver an omni-channel customer experience. The company’s flagship product, Vlocity Communications Cloud, is a comprehensive suite of omni-channel CRM, CPQ, Contract Management, Enterprise Product Catalog, Order Management and analytics applications designed specifically for communications service providers and is built 100% natively and additively on the Salesforce platform.’

Attendees of the MWC (Mobile World Congress) in Barcelona can visit the Go Digital Solution at MWC from 22 to 25 February 2016 in Hall 7 Stand 7F60, and can schedule a demo via Matrixx here or via Vlocity here

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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