The two companies report having agreed to enhance’ their partnership with a perpetual licence of Syntonic’s technologies to more effectively capture the estimated US$23 billion sponsored data market opportunity, including expanding sponsored content services into Southeast Asia, US, and Latin America.
iTWire recently interviewed Syntonic co-founders Gary Greenbaum, managing director and chief executive, and Rahul Agarwal, chief technology office, in an exclusive video interview available here.
The amended agreement "converts Tata’s annual subscription licence to a perpetual licence, which includes a one-time licence conversion fee and an annual maintenance payment".
Although the shift from a subscription to perpetual licence "will result in a reduction in short-term licensing fees,’ Syntonic advises "this will be more than offset with a 50% increase over the long term in the net revenue share generated by the Syntonic Connected Services Platform (CSP)".
Syntonic says it will "continue to offer its sponsored content services, 'Freeway by Syntonic', and its mobile split billing services, 'Syntonic DataFlex', on Tata-enabled mobile operator networks and other carrier networks".
Syntonic says its CSP "allows consumers the ability to connect to the mobile Internet free of charge on their mobile phones by having advertisers and businesses pay for their data, enabling the development of new mobile business models and product offerings for data consumption".
The cloud-based CSP "enables sponsored data, data rewards, and split billing for Android and iOS smartphones. By utilising Syntonic’s CSP, Tata will be able to accelerate the launch of services that deliver new opportunities for engagement and business growth for their mobile operator customers".
Examples of how this works can be seen in the aforementioned video interview.
Greenbaum said: “Our deepening relationship with Tata further validates the differentiated value of the Syntonic Connected Services Platform.
“By combining Tata’s broad telecommunications reach with Syntonic’s platform and content services, we are providing the necessary technical underpinnings to bring new mobile business models to mobile operators, content providers, advertisers and businesses, accelerating Syntonic’s current and future growth opportunities.”
We’re also reminded of the power of the Tata Communications global network, which "reaches more than 240 countries and territories, 99.7% of the world’s GDP, millions of businesses, and billions of people".
In addition, "Tata Communications routes over 24% of the world’s Internet traffic and interconnects with more than 1600 telecommunications companies, representing 70% of the world’s mobile network operators".