Monday, 10 May 2021 10:23

realme celebrates becoming 'Europe’s breakthrough smartphone brand' with 183% YoY growth

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Proudly billing itself as a global emerging consumer technology brand, realme reports having shipped 12.8 million smartphones globally in the first quarter of 2021, according to data from Counterpoint Research.

The brand maintained its position as one of the top five players in 13 countries worldwide, and, for the first time, was in the top four vendors in three European countries in terms of number of shipments as per the Q1 2021 Canalys global smartphone shipments report.

Since expanding into the European market in 2019, Counterpoint Research says "realme has rapidly emerged to become the fastest growing smartphone brand in the region with 183% YoY growth in Q1 2021.

"The company is ranked by Canalys as fourth in both the Czech Republic and Greece by shipment, with Q1 annual growth rates of 4104% and 477%, respectively. realme is also fourth in Slovenia and retains its strong growth momentum in Russia as the fifth biggest player, growing 682% YoY.

"In Southeast Asia, realme regained its top spot in the Philippines with a 23% market share and a 95% annual YoY growth. It also grew 379% YoY in Cambodia and recorded double-digit growth across Indonesia and Thailand. Meanwhile, in India, the company consolidated its overall fifth position with a 12% market share, closely following the top four players."

Sky Li, (pictured) realme CEO, commented, “I’m proud to see that we’re continuing our strong growth trajectory in the first quarter of 2021 with record growth in several markets, particularly in Eastern Europe. This shows we’re on track to becoming one of the top smartphone players in the world. We remain confident that this growth will continue as we stay true to our brand spirit ‘Dare to Leap’ and focus on empowering today’s young consumers with highly competitive products.”

Commenting on realme’s performance, Nicole Peng, VP of Mobility at Canalys, said, “The global smartphone market saw a strong recovery in Q1 2021, with shipments reaching 347.7 million units, up 27.6% as compared to one year ago when the pandemic first hit.

"As a relatively young company, realme accelerated its expansion during the past 12 months, delivering more than 45% YoY growth on average every quarter. This is mainly attributed to the brand’s consistent push to grow its vibrant Gen Z consumer base and omni channel partners globally.”

According to Canalys’ Q1 2021 global shipments report, realme is ranked as one of the top five smartphone brands by shipment in the following 13 countries: India, Indonesia, Bangladesh, Cambodia, Thailand, Malaysia, Philippines, Russia, Egypt, Israel, Czech Republic, Greece and Slovenia.


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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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