Friday, 09 November 2018 02:30

OVO savorously serves up extra data – again

By

With OVO's data allowances at least doubling across most plans during 2018, its provocation of fellow mobile and data players to capture cunning customers has reached its highest count yet.

For the second time in less than six months, OVO has cranked up data allowances across its range of mobile plans which, in most cases, at least "doubles the data for no extra cost for new and existing OVO fans".

Of course, just doing the expected isn't the way OVO's ovoid rolls, as OVO avoids doing the expected and excels at being usefully different, and more than just yet another MVNO.

Indeed, I'd personally have to call the company an MVNOVO, but as we move towards the esoteric wordplay my mind is capable of, such as wanting to investigate the electronic field of ovonics, and further away from OVO's data deals, it's time to get on with it.

You see, Ovo is also adding a "new MiniPlus plan for tweens and teens, building on its ever-popular Mini plan incorporating free subscription to FamilyZone cyber safety features (worth $59.40 per year)".

"MiniPlus doubles the data allowance to 2GB per month with unlimited calls and texts for $14.95 per 30 days.

"OVO's mobile plan data increases are automatically available to new customers, and to existing customers who opt-in.

"Anyone who takes advantage of the changes before the end of January 2019 will get the new data limits and pricing permanently."

There's more, as you'd expect. As you can see from the chart below outlining the November 2018 changes, OVO's small $19.90 plan now has 4GB data, its Medium $29.95 plan has 10GB data, the Large $34.95 plan now comes with 25GB data and the X-Large plan at $49.95 has seen its data upsized to 40GB. 

OVO notes that its "massive free-of-charge data hikes come at a time when 43% of Australians are regularly exceeding their data limits and dropping an extra $313 million per year to feed their data consumption habit".

"That's not surprising when you consider we're using nearly 50% more mobile data year-on-year according to latest ABS figures − which questions the logic of lock-in contracts and also shows how easy it is to be hit with big extra bills at the end of each month."

So, what does OVO founder and chief executive Matt Jones have to say on the topic?

He said: "It's times like this when it's very easy to see why prepaid mobile phone plans are the smart option in this country, particularly when the provider regularly delivers no-cost data package increases.

"OVO was set up to give mobile customers a fairer deal. No lock-in contracts, no complicated terms and conditions, and if there's a chance we can pass on a saving or offer extra benefits, we do it.

"Super-fast 4G mobile data is becoming cheaper. If your telco isn't continually passing these savings on, you're with the wrong telco."

We're also reminded that "in addition to extra data at no extra cost", these plans also offer OVO Time – data-free viewing of the tens of thousands of hours of unique content on OVOPlay including rugby, esports, soccer, drag racing, gymnastics, water polo, badminton and a variety of other entertainment. OVOPlay is also home to streamed radio from Triple M and HIT FM stations across the country.

"New customers can sign up to OVO's range of prepaid mobile plans and take advantage of the latest round of data increases at ovo.com.au, 7-Eleven and selected Australia Post stores. Existing customers can access the data increases via their personal dashboard by logging in to ovo.com.au."


Subscribe to ITWIRE UPDATE Newsletter here

Now’s the Time for 400G Migration

The optical fibre community is anxiously awaiting the benefits that 400G capacity per wavelength will bring to existing and future fibre optic networks.

Nearly every business wants to leverage the latest in digital offerings to remain competitive in their respective markets and to provide support for fast and ever-increasing demands for data capacity. 400G is the answer.

Initial challenges are associated with supporting such project and upgrades to fulfil the promise of higher-capacity transport.

The foundation of optical networking infrastructure includes coherent optical transceivers and digital signal processing (DSP), mux/demux, ROADM, and optical amplifiers, all of which must be able to support 400G capacity.

With today’s proprietary power-hungry and high cost transceivers and DSP, how is migration to 400G networks going to be a viable option?

PacketLight's next-generation standardised solutions may be the answer. Click below to read the full article.

CLICK HERE!

WEBINAR PROMOTION ON ITWIRE: It's all about webinars

These days our customers Advertising & Marketing campaigns are mainly focussed on webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://www.itwire.com/itwire-update.html and Promotional News & Editorial.

This coupled with the new capabilities 5G brings opens up huge opportunities for both network operators and enterprise organisations.

We have a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you.

MORE INFO HERE!

BACK TO HOME PAGE
Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments