Friday, 27 August 2021 10:56

Optus launches Optus Business Plus to create bespoke solutions for businesses


Telecommunications company Optus launches Optus Business Plus, a customisable platform that allows customers to work with consultants or build modular solutions for their business, instead of having to purchase products and plans that might only partially fit their needs.

Optus says the solution was developed by working closely with business customers and considered their insights and recommendations.

Optus Business found that customers preferred to have the liberty to choose between no lock-in contracts or lock-in contracts depending on their business.

With a no lock-in contract chosen, Optus Business Plus gives customers the freedom and flexibility to scale up or down chosen services depending on their businesses needs at that time.

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Optus says the system also rewards businesses for the number of services utilised and how long they engage those services through discounts.

“We worked directly with small and medium sized business customers to understand their needs and the solutions that best work for them. Over the last 18-months, no two businesses are on the same journey. We found that some businesses know what they want and prefer us to stay an arm’s length until they need something, while others want a more hands-on approach,” Optus Business managing director Libby Roy explains.

“The Optus Business simplifies how small organisations acquire essential technology rather than a one-size-fits-all approach. Optus recognises that every business is different and that they need the control to build solutions that suit them,” Roy says.

“Customers can expect even more flexibility and simplicity as they customise and configure a range of products that meet their business needs,” Roy claims.

According to Optus, businesses from sole traders to businesses with a size of 300 employees will be able to assemble a suite of Optus’ technology ranging from mobile, fixed internet, voice, cybersecurity, device, and plan management services to create a bespoke package while still providing the flexibility to scale up or down every month (depending on the contract type chosen).

Optus also launches Business Mobile Plus, which allows customers the freedom and the flexibility to scale up or down the number of SIM cards required to meet the demands of their business (if on a month-to-month contract).

Single SIM configurations start at A$50 per month with 50GB of data and will go as low as A$29.70 per SIM with 12 or more SIMs purchased. As customers increase the number of SIMs or contract length, they will receive increasing discounts that represent the depth of their relationship with Optus Business.

“With Optus Business Mobile Plus, customers get the benefits and the freedom to shape solutions that are right for them. Our customers made it clear that we needed flexibility in what we offered businesses when it came to mobile devices and data capabilities for their business,” Roy says.

Customers receive unlimited standard national talk and text and unlimited talk and text from Australia to 35 select destinations. Once data is exceeded, Optus gives the customer the option to slow data usage down or buy more.

The Optus Business Mobile Plus module also includes access to Optus Living Network features—like Optus Pause and Donate Your Data.

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