Friday, 18 December 2020 10:18

Optus 5G helps children experience reading using augmented reality

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Optus has teamed with immersive technology app provider Bookful to let children experience reading books using augmented reality (AR).

Optus is showcasing the Bookful technology at its Brisbane Queen Street store with 5G bringing storytelling to life “like never before”.

The app includes special 5G features powered by Optus which it says creates a “faster, richer and more immersive experience, opening a whole new playful reading universe for children”.

“When using the app children have the opportunity to be a part of their favourite books, having the freedom to pick between diving into a magical undersea experience with Clark the Shark, seeing the towering figure of the Laughing Giraffe jump from their screen or even stepping back in time to the prehistoric age of Dinosaur Days,” says Optus.

“Optus is giving children the best early Christmas present ever with this experience; putting the future of technology in their hands. All via an app, these books were brought to life with the power of AR and showcased on a Samsung Galaxy FE 5G mobile and Samsung Galaxy Tab S7+ 5G tablet, demonstrating how 5G is taking the future of storytelling for kids to a whole new level.

“Each person has a unique learning style and with Optus’ vision of becoming Australia’s most loved everyday brand, it is tapping into this and shining a light on some of the not-so traditional ways of learning, offering a more interactive and accessible alternative.

“The collaboration with Bookful knits together the physical and digital worlds of the reader to create a rich and engaging experience, making children feel as though they are part of the story thanks to 360-degree AR and the ability to move around and experience the story from different angles.”

Optus’ Vice President for Retail and Channel Sales, Maurice McCarthy said, “Optus is focussed on creating lasting customer connections for those of all ages and we are staying true to this by providing innovative experiences for the next generation.

“Reading brings families together and today’s showcase is a great way to make these times of bonding even more memorable and engaging, while also showcasing our world class network and the power of 5G at our flagship store right in the heart of Brisbane.”


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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