Friday, 12 April 2019 12:40

NZ telco Spark cops fine of NZ$675K for misleading consumers Featured

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New Zealand’s largest telco Spark has been hit with a fine of NZ$675,000 for making false or misleading representations in its customer invoicing, and when making a NZ$100 credit offer to new customers.

The telco was fined by the Auckland District Court after pleaded guilty and convicted in relation to nine charges under the Fair Trading Act for conduct that occurred during the period 2 June 2014 to 7 December 2017.

Eight of the charges relate to misrepresentations Spark made in customer invoices.

Spark’s terms and conditions said charges would stop 30 days after customers gave notice to terminate their contracts. However, final bills sent to nearly 72,000 customers included charges for services beyond the 30-day termination period.

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“Customers rely on companies to invoice them accurately. Overcharging even a small amount to individual customers can result in businesses receiving large sums of money that they are not entitled to. In this instance customers overpaid $6.6 million, averaging an overcharge of $90 per person,” said Commerce Commission commissioner Anna Rawlings.

“Spark failed to take necessary steps to ensure its invoices were accurate. More than seven thousand customers still remain out of pocket despite refunds being made to a large number of others who were affected.”

The other charge relates to promotional letters sent to prospective Spark customers, offering a $100 account credit if they joined Spark and subscribed to a particular broadband plan.

Commissioner Rawlings said the letters gave the impression that new customers could sign up online to receive the credit, when they could not. In fact, the credit would only be paid if customers telephoned Spark to sign up for the plan.

“It is vital that businesses clearly disclose the terms of any offers made when marketing their products,” she said.

In sentencing in the Auckland District Court, Judge Russell Collins said in relation to Spark’s misrepresentations in customer invoices, “It is commercial offending, and commercial offending must be met with commercial penalties.”

Judge Collins said he accepted the conduct regarding the $100 credit was, “a material omission, and the offending involved serious misrepresentation".

In addition to today’s sentencing, the Commission has issued Spark with a warning relating to its failure to correctly apply a $300 welcome credit to the accounts of eligible customers.

Affected customers were issued with invoices seeking payment for services where payment was not due because Spark ought to have applied the promised credit to the customers’ accounts.

Spark identified and self-reported the welcome credit issue to the Commission, and subsequently identified all affected customers and correctly applied the credit to their accounts.

“This is another example of the care businesses must take to ensure their billing and invoicing systems are accurate and that customers are not left out of pocket. We encourage all businesses to regularly review their systems and processes to ensure that their products and promotional offers are being delivered to their customers as intended,” Commissioner Rawlings said.

The Commission said, in its view, Spark’s conduct is likely to have breached the Fair Trading Act.

Commissioner Rawlings said a warning explains the Commission’s view of Spark’s conduct in this case and does not constitute a finding of non-compliance with the Fair Trading Act, and only the courts can decide whether a breach of the law has occurred.


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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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