Thursday, 21 October 2021 12:14

More Telecom rebranded as More, makes move into premium consumer telco market

More managing director Andrew Branson More managing director Andrew Branson

Australian Telco, More, today unveiled a consumer facing re-brand to align with its increased focus beyond the company’s traditional B2B customer base into the B2C market.

Previously known as More Telecom, the re-brand to More includes a new website launched today offering premium NBN and mobile services to Australian households, while continuing to provide NBN, hosted PBX phone systems and enterprise data solutions to businesses Australia-wide.

The re-brand follows More’s partnership with Commonwealth Bank announced in July that will gradually introduce discounted NBN offers to CommBank customers via the CommBank app.

More’s premium offer is available to all Australian households and is designed to aggressively compete with larger telco brands.

Features include extended technical support hours, a carbon-neutral workforce, on-bill charity donations and best-in-market MESH Wifi networks.

Like its sister business, the award-winning Tangerine Telecom, More will also offer no lock-in contracts for new sign ups and a 14 day NBN trial.

Managing director Andrew Branson said, as the Australian NBN market matures, households will demand more from their internet providers.

“We see a significant gap in the market for a provider to offer true premium services to Australian families who rely on their internet connection more than ever,” said Branson.

“Our research shows a genuine need for better service, superior products and a telco that can quickly respond to the needs of Australian customers,” he said.

Branding consultancy, Brandkits, was commissioned to undertake the design and Director Paul Wells, said the branding was premium by design and more tech than telco.

“More offers a sophisticated, digital experience, so we created the new branding to reflect that,” said Wells.

"Motion graphics and fluid patterns elegantly communicate the networks they deliver, from NBN to Mesh Wi-Fi, from 4G to fibre.

"Telco is complex, and More offers simplicity. So the branding is clean and simple, with the site designed to be easy and efficient,” he said.

This first appeared in the subscription newsletter CommsWire on 15 October 2021.

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Chris Coughlan

A versatile technology executive with extensive experience in most disciplines and technologies in the Information and Communications Technologies sector. Roles have encompassed general management, product management, business development, sales management, industry marketing, operations management, research and development, business case development, market research and forecasting, regulatory, strategy management, solution development, major project construction, process design and management, technology and management consulting, and engineering.

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