Tuesday, 04 October 2016 15:16

MNF secures 4G mobile deal wth Telstra Wholesale Featured

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VoIP and cloud telecommunications services provider MNF Group has inked a virtual mobile network deal with Telstra Wholesale to begin offering mobile services across 3G and 4G networks on its Symbio platform.

MNF Group — previously known as MyNetFone before rebranding — says the mobile service will operate on Symbio’s proprietary iBoss enablement platform, and provide a 4G coverage footprint of 95% and a combined 4G and 3G coverage footprint of 98.8% of the Australian population, together covering 1.59 million square kilometres.

MNF Group chief executive Rene Sugo says the MVNO deal with Telstra Wholesale is not “just about selling the services” and allows the company to provide a "complete communications solution".

“Our iBoss mobile enablement platform provides the deep integration, automation and self-service capabilities to deliver a truly value-added solution that new market entrants are looking for.

“With more consumers by-passing the NBN and turning to ‘mobile-only’ as the alternative, we wanted to offer Symbio customers a go to market solution for reaching this growing consumer segment.”

The MNF chief says, as an example of its “powerful capabilities”, the iBoss platform enables new mobile players to go to market in just four weeks, and activates SIM cards in only seven seconds from order placement.

“This is revolutionary in an industry where typical launch times run into several months or even years.”

Telstra Wholesale executive director, Sales, Glenn Osborne, said: “We are looking forward to the success of our MVNO agreement with the MNF Group. The iBoss enablement platform has a long history interoperating with Telstra, being the first to onboard with the Telstra WME platform.”

MNF says that, globally, in the mobile market, there is already an evident trend for non-telecoms brands to launch mobile service brand extensions and, leveraging this trend, Symbio Wholesale can now empower companies to launch mobile service brand extensions in Australia to increase customer engagement and revenue.

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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