Wednesday, 10 February 2016 01:24

Kogan conjures cunning killer churn contrivance


Seeking to soak up as many customers of rival MVNOs and those no longer on contract with the main telcos, Kogan has come up with a competitive offer.

Want to pay just $8.95 for unlimited calls, SMS, MMS and 3GB of data over $30 days, or just $10.95 for the same deal but $5 instead?

Then Kogan Mobile wants you to take a look at its timely offer.

Yes, if you’re not already a Kogan customer, you’ll need to pay $4.90 to have a ‘tri-SIM’ sent out to you, one which is a full-size SIM, with a pop-out micro SIM and pop-out nano SIM, meaning the one pack works with whatever device you’ve got.

If you don’t already have a Kogan SIM, the $8.95 charge for the 3GB plan would be $13.85, and the $10.95 charge for the 5GB plan would be $15.85.

Kogan operates on the Vodafone network, currently only on 3G but with 4G promised ‘soon’.

The deal was actually announced on Monday, a day before Telstra’s now infamous near-nationwide outage yesterday, but naturally was heavily promoted by Kogan yesterday and seen by many Facebook and Twitter commenters as being a piece of brilliantly timed marketing.

Of course, Ruslan Kogan is no stranger to marketing, so Telstra’s woes must have seemed like a gift from Andy Penn himself, if not from God, too.

And, funnily enough, with Kogan on the Vodafone network, it is ironic to see Kogan promoting Vodafone’s network as being reliable when Vodafone was known as ‘Vodafail’ just a few short years ago, although which is something that is now long in the past.

You can see Kogan’s ribbing of Telstra’s troubles in its Twitter post which starts off by asking ‘Need a reliable network?

More below, please read on!

The deal will ‘end 5PM AEDT’ on 31 March 2016 ‘unless extended’, which means that those who strike while the iron's hot and order quickly should easily be able to squeeze in a second month’s worth of service at either $8.95 or $10.95 depending on the amount of data you want, before the plans revert back to their standard $29.90 or $36.90 price points.

A Kogan SIM card can be purchased from Kogan’s site here

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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