The investigation identified that Lead My Way was not checking all numbers it called against the Do Not Call Register and found that the business made telemarketing calls to numbers on the register.
Lead My Way makes "lead generation" telemarketing calls to consumers to gauge their interest in products and services, such as electricity, and then on-sells personal details as marketing "leads".
“Consumers are fed up with telemarketing calls that they haven’t agreed to receive," said ACMA acting chair, Creina Chapman.
“Lead generators are on notice that the ACMA will take strong action against telemarketers that break the rules," Chapman warned.
She said it was also a timely reminder to any businesses that are buying ‘leads’ to make sure they comply with the law.
Under the regulations, where businesses are found to be breaking Australia’s telemarketing laws, the ACMA can seek a civil penalty and/or injunctions from the Federal Court, give an infringement notice, accept a court enforceable undertaking, or issue a formal warning.