Fusion Broadband's European expansion is being led by former BT Global Services solution architect Andrew Catchpole, now chief executive of Fusion Broadband UK.
Fusion Broadband already has more than 300 resellers around the world, including those in North America, Europe and South East Asia. The company has existing offices in Johannesburg, South Africa and Manilla in the Philippines.
Managing director Jason Maude said the UK team will serve customers headquartered in the UK, Ireland and mainland Europe.
“The UK company will also strike deals with UK managed service providers and jointly take our SD-WAN services to market.”
Fusion Broadband's SD-WAN service is built on IBM Cloud technology, with more than 48 points of presence around the world connected to IBM's high-speed backbone.
It has already deployed infrastructure in IBM's London data centres and will expand into IBM's European data centres as required.
The company’s technology is connectivity agnostic, combining fixed-line broadband, direct internet access and 4G and 5G networks to meet customers' requirements.
Fusion Broadband's intelligent cloud technology can detect application performance issues or degradation, allowing it to re-route data services within a fraction of a second and before the issue is apparent to the customer.
Fusion Broadband UK chief executive Andrew Catchpole
Catchpole said “UK businesses and government organisations are currently paying through the nose for expensive MPLS (Multi-Protocol Label Switching) networks to link up their headquarters, branch offices and remote workers.
“Working with Managed Service Provider partners, we plan to change that and help customers connect ‘cloud-first’ to much better, more resilient and easier to manage services at a significantly lower price.”
Fusion Broadband's Australian customers range from two-site SMEs to two thousand site enterprise deployments in sectors including financial services, government, and large corporates.