Thursday, 25 August 2016 00:02

Flexiroam boosts global mobile data service in tie-up with TripAdvisor


Australian-listed mobile virtual network operator Flexiroam has inked an agreement with the world's largest travel site, TripAdvisor, allowing it to leverage the TripAdvisor brand and its content to increase Flexiroam X subscribers.

The deal will see Flexiroam (ASX: FRX) leverage the substantial content of TripAdvisor sites and integrate its app with the TripAdvisor platform to deliver location-based content to users of its flagship data roaming product Flexiroam X.

TripAdvisor’s travel site offers advice from millions of travellers and a wide variety of travel choices and planning features with seamless links to booking tools, has 350 million average monthly unique visitors and reaches 385 million reviews and opinions covering 6.6 million accommodations, restaurants and attractions.  

Under the agreement, Flexiroam — first started in 2011 is subject to an exclusivity clause which will remain in place for the duration of the agreement, and Flexiroam managing director Jef Ong says the company continues to be aggressive with its marketing campaigns to acquire subscribers and increase geographic reach.

"Having our brand associated with TripAdvisor is in line with our global subscriber acquisition strategy. We can now leverage on the TripAdvisor brand in our marketing collaterals to increase sales and partnerships," Ong says.

TripAdvisor director of partnerships Asia Pacific, Aaron Hung, said TripAdvisor aims to be the “best source of information for travellers who are on the go”.

“In a world where data roaming is invaluable to those who travel frequently, being able to share our content with Flexiroam subscribers in this way will no doubt help travellers get and make the most out of their trips."

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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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