Wednesday, 21 March 2018 01:01

Cirrus goes after ‘dissatisfied’ NBN customers

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IT solutions provider Cirrus Communications has launched C2 Direct to offer its wireless services direct to business, aiming its solution at what it says are dissatisfied NBN customers.

Cirrus claims its solution is designed to address those segments of the business telecommunications market that NBN has missed.

According to Cirrus Communications chief executive and co-founder, Dr Eric Heyde, uncertainty around the NBN and dissatisfaction with NBN services had created a huge opportunity for reliable and affordable alternatives.

”NBN certainly meets a need in the market – but it is a very long way from offering a compelling solution to businesses dependent on service availability. Frankly, their services are either residential grade or very expensive.

“C2 Direct will focus initially on selling connectivity to SMEs with 550 employees in the critically underserved industrial estates of Australia’s large cities.”

According to Heyde, C2 Direct provides the reliability and flexibility of Cirrus’ proven microwave network “combined with the support and service of a nimble, business focussed company”.

“Over the past 10 years we have concentrated exclusively on delivering wireless connectivity to businesses primarily though channel partners.

“Going forward, we plan to continue and expand our partner model – but C2 will also become an important plank in how we address the market.”

Heyde says Cirrus’ partners include some of Australia’s leading telcos. “Our partners choose Cirrus because we offer services where other carriers can't,” Heyde said.

“We have coverage of the 10 largest population centres in Australia, and our network is independent from the other major carriers – that means genuine redundancy of services.  

“We offer service hand-off in major data centres in each state, and our network has an unprecedented level of flexibility: we can rapidly turn bandwidth up or down, and we can deliver within days, rather than weeks or months.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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