Home Telecoms & NBN Optus selects finalists for innovation challenge
Optus selects finalists for innovation challenge Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Five finalists have been selected from among 85 applications for the Optus inaugural innovation challenge, with the telco praising the high volume of quality start-ups which participated in the program.

The five finalists pitched a diverse range of solutions that can help SMBs to grow digitally:

  • Metigy, an AI-driven social media management, strategy and support solution for small businesses.
  • Threat Intelligence, a new approach to cyber security using cloud-based, location-agnostic security automation.
  • StreamVue from IoTStream, a product which helps SMBs access IOT solutions in a cost effective and scalable way.
  • Alpha7 Solutions, a digital dashboard that combines marketing, sales, operations, finance and HR data in one central place — and in real time — to help business owners make informed decisions.
  • Polibase, which uses AI and behavioural economics to make regulatory compliance easy.

Optus judged 18 live pitches for the challenge which is being delivered with the support of the Macquarie University Incubator, and will now take the five start-ups through a six-week program.

Matt Ball, the vice-president of Small and Medium Business, said: "We were incredibly excited by the high volume of quality start-ups wanting to be involved in our first Innovation Challenge. In choosing who to take through the program, we looked for solutions that stood out from the competition and addressed real challenges faced by the small to medium business segment.”

Throughout the program, support will be offered from Optus' IT Innovation, Digital and SMB Go-To-Market teams, as well as independent start-up advisers and mentors engaged by Optus and the Macquarie University Incubator.

And small business owners will be brought in throughout the challenge to provide the start-ups with valuable feedback on how their solutions will solve the problems that SMBs face day-to-day.

Optus says that at the completion of the course, the participants would have learned key success capabilities, including:

  • Validation in the context of SMB customers;
  • Technical ability to scale; and
  • Developing and verifying a go-to-market strategy for scaling

"The Innovation Challenge is a structured approach to engaging the startup ecosystem which fosters thought leadership and creative applications of emerging technologies,” Ball said.

“The finalists joining our program will have the opportunity to validate for scale, so together we can make a meaningful, value-adding impact for our customers and the small business community in Australia.”


With 4 keynotes + 33 talks + 10 in-depth workshops from world-class speakers, YOW! is your chance to learn more about the latest software trends, practices and technologies and interact with many of the people who created them.

Speakers this year include Anita Sengupta (Rocket Scientist and Sr. VP Engineering at Hyperloop One), Brendan Gregg (Sr. Performance Architect Netflix), Jessica Kerr (Developer, Speaker, Writer and Lead Engineer at Atomist) and Kent Beck (Author Extreme Programming, Test Driven Development).

YOW! 2018 is a great place to network with the best and brightest software developers in Australia. You’ll be amazed by the great ideas (and perhaps great talent) you’ll take back to the office!

Register now for YOW! Conference

· Sydney 29-30 November
· Brisbane 3-4 December
· Melbourne 6-7 December

Register now for YOW! Workshops

· Sydney 27-28 November
· Melbourne 4-5 December



Australia is a cyber espionage hot spot.

As we automate, script and move to the cloud, more and more businesses are reliant on infrastructure that has the high potential to be exposed to risk.

It only takes one awry email to expose an accounts’ payable process, and for cyber attackers to cost a business thousands of dollars.

In the free white paper ‘6 Steps to Improve your Business Cyber Security’ you’ll learn some simple steps you should be taking to prevent devastating and malicious cyber attacks from destroying your business.

Cyber security can no longer be ignored, in this white paper you’ll learn:

· How does business security get breached?
· What can it cost to get it wrong?
· 6 actionable tips


Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


Popular News




Sponsored News