Home Telecoms & NBN Zero-touch telco customer experiences to be the most touching in the future?

A new report from Ericsson's Consumer and IndustryLab explores the future of customer interactions with telcos, suggesting that, coupled with AI and automation, the zero-touch customer experience could be a touch of genius in customer service.

Ericsson's "Consumer & IndustryLab" has released its latest Insight Report today (a detailed 8-page PDF, direct link) — the Zero touch customer experience — which "explores the future of customer interactions with mobile service providers".

We're told that "today, smartphone users interact with operators across multiple touch points: from discovering offerings and signing up to services, to requesting support for ending a contract".

The new report "highlights consumers’ current frustrations at their interactions with their mobile service provider, taking on average 2.2 attempts and 4.1 days to successfully complete an interaction", and that "this high customer effort impacts negatively on satisfaction levels".

It also states that "digitally leading brands offer the minimal effort interaction consumers prefer", and that "smartphone users now expect the same hassle-free, one-click digital experience from operators".

Given this, the report highlights that mobile service providers can leapfrog to a zero-touch customer experience future by harnessing the power of artificial intelligence (AI) and analytics:

  • "Enabled by AI, telecom service providers could use data from earlier interactions and consumer behaviour to predict what consumers need before they even contact them for support. More than half (56%) of smartphone users expect operators to anticipate their needs even before they realise what they are.
  • "While we have grown accustomed to typing, clicking and swiping on our devices, new zero-touch methods are emerging based on voice, gestures, and augmented or virtual reality. One in ten households in the US already has a voice-enabled home assistant device such as Amazon Alexa. As voice assistants become more prominent in consumers’ everyday lives, they will expect integration of support interactions over those platforms too."

Pernilla Jonsson, head of Ericsson Consumer & IndustryLab, said: “Consumer's believe telecom service providers treat touchpoints like isolated interactions. Siloed focus means they miss the bigger picture.

"Interestingly, telecom service providers could leapfrog one-click and move from multiple-click to zero-touch by deploying future technologies in their customer offerings. The zero-touch customer experience report shows that zero-touch experiences are now an expectation of their customers.”

The zero-touch customer experience’ Ericsson Consumer & IndustryLab Insight Report "gathered insights based on both quantitative and qualitative research methods. Quantitative data was collected from seven markets: Brazil, China, Germany, South Korea, Sweden, the UK, and the US. Approximately 7000 online interviews were held with smartphone users aged 16 years and over".

"Qualitative insights were gathered through four focus groups conducted in London and New York. All participants were advanced smartphone users and users of intelligent voice assistants or chatbots".

You can download the report freely and in full, without prior registration, here

LEARN HOW TO REDUCE YOUR RISK OF A CYBER ATTACK

Australia is a cyber espionage hot spot.

As we automate, script and move to the cloud, more and more businesses are reliant on infrastructure that has the high potential to be exposed to risk.

It only takes one awry email to expose an accounts’ payable process, and for cyber attackers to cost a business thousands of dollars.

In the free white paper ‘6 Steps to Improve your Business Cyber Security’ you’ll learn some simple steps you should be taking to prevent devastating and malicious cyber attacks from destroying your business.

Cyber security can no longer be ignored, in this white paper you’ll learn:

· How does business security get breached?
· What can it cost to get it wrong?
· 6 actionable tips

DOWNLOAD NOW!

10 SIMPLE TIPS TO PROTECT YOUR ORGANISATION FROM RANSOMWARE

Ransomware attacks on businesses and institutions are now the most common type of malware breach, accounting for 39% of all IT security incidents, and they are still growing.

Criminal ransomware revenues are projected to reach $11.5B by 2019.

With a few simple policies and procedures, plus some cutting-edge endpoint countermeasures, you can effectively protect your business from the ransomware menace.

DOWNLOAD NOW!

Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

 

Popular News

 

Telecommunications

 

Sponsored News

 

 

 

 

Connect