Home Telecoms & NBN Boost hopes you're seduced by World Surf League partnership and more data

In 2018, with unlimited voice and text plans available from $10 in the market, it's all about how much data you get with your pre-paid plan, with Boost's data boost a move to try ruling the pre-paid roost.

As the 2018 competition season kicks off, the World Surf League and Boost Mobile have announced "a new partnership to ensure every heat and every event is available to fans; live, and effortlessly, as youth officially switch to personal devices over television for the first time in history".

Both companies state that "the partnership responds to the needs of data-hungry surf fans. Following their move to work with Facebook in 2017, the WSL continues to evolve the way their fans can be part of the action with live content. Teaming up with Boost Mobile is key to making that evolution smooth, affordable and reliable for their audience".

Sophie Goldschmidt, chief executive of the WSL, said: "WSL prides itself on creating exciting social, digital, and streaming content.

"Thanks to our Boost Mobile partnership, surf fans in Australia won't miss a moment of the action all season long."

Boost Mobile explained it is "committed to keeping its fast-paced surf viewers connected to every wave during the 2018 World Championship Tour, with new prepaid plans that offer more data - up to 20GB, unlimited standard talk and text and 4G on the Telstra Mobile Network, all for use in Australia with every recharge".

A payment of $50 per 28 days gives you 20GB with unlimited voice and text in Australia, and 100 mins of calls to "50 destinations" along with data-rollover, $40 gives you 15GB and the same inclusions over the same time period, and $30 gets you 5GB and again, the same inclusions.

The $20 plan gives you 2.5GB of data with unlimited voice and text in Australia for 28 days, but no international calls, while the $10 plan gives you the same but only for 7 days, and with 1GB data. You also get data-free Apple Music streaming for those who are Apple Music customers, whether on iPhone or Android.

It's important to note that there does not appear to be any data-free streaming mentioned for any of the World Surf League content that I can see anywhere in the info below, or at Boost Mobile's website, unlike the kind of data-free streaming of selected sports content that Boost's competitor OVO Mobile is offering, but with OVO on the Optus 4G network and Boost using Telstra's 4G network, there are differences that will sway some customers one way or the other depending on their content and telco preferences.

That said, Boost Mobile delivers more data than ever to make watching more video content on the go much more palatable to your data limit, and you can always watch as much as you want when you're connect to home or office Wi-Fi hooked up to your ADSL, cable or NBN connection.

The company also proudly boasts of having had "a long and supportive history with professional surfing," and states that this is a partnership "that will now continue to flourish".

We're asked to "think back to the one-of-its-kind Boost Mobile Surf Show; it was the event that thrilled crowds when the likes of Kelly Slater, Taj Burrow, Julian Wilson and Jamie O'Brien launched into the most radical manoeuvres of the time".

Boost Mobile sayid it "will once again step up, but this time with the opportunity to bring fans closer to the sport and their heroes with their generous and dynamic prepaid deals".

Kelly Slater's winning ways 

Boost Mobile founder Peter Adderton said: "I have always believed the culture of the surf industry would play a important part in shaping the Boost Mobile brand. In fact, Boost Mobile was the catalyst for relaunching the North American ASP Lower Trestles events after years of absence.

"In 2002, Luke Egan won the first ever Boost Mobile Pro, it was the key to our success as the world's largest youth mobile brand. In 2018 we are pleased to be the official mobile carrier of the WSL in Australia. We look forward to giving our Boost customers an incredible experience and insight into the best surfers in the world as they compete to become World champions."

Boost Mobile general manager Jason Haynes said: "We're excited to become the exclusive telecommunications partner of the World Surf League here in Australia. We understand that social media, streaming of music and video content is a crucial part of everyone's lives, and we have a great product to make that possible.

"Boost Mobile enables quality connectivity to meet the needs for the data hungry and hyper-connected youth of today.

"We know everyone wants to share their world with family and friends while also watching and streaming more video content than ever before. Boost allows all this to happen with more data, more coverage and on a premium network.

"We discovered the latest Australian Viewing Report by OzTam, this week unveiled 54% of 18-to-25-year-olds watch videos on personal devices," said Haynes. "This is the first time in history that traditional television viewing has shown a certifiable majority decline. In 12 months, teens have seen a 25% drop while 42% of 25-to-34-year-olds are switching to viewing video on their mobiles."

Boost said "2018 is anticipated to be one of the most competitive years for the WSL, and the league continues to move swiftly, in-line with leading international sports, to ensure every heat and every event is available – live, and effortlessly on personal devices," and noted that it will "work with the WSL throughout the Australian leg of the 2018 CT period".

So, with Boost long having been an ultra-competitive pre-paid provider, and now with compelling amounts of data and inclusions to compete with not only MVNOs but the major telcos themselves, the golden age of modern telecommunications continues shining brightly, with consumers once again the ultimate winners.

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

 

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