Home Telecoms & NBN Content is king as Optus launches sports channel for summer of cricket

Content is king as Optus launches sports channel for summer of cricket

Optus has launched a 24/7 sports channel dedicated to cricket over the summer months as part of an exclusive content partnership with Cricket Australia.

The new channel is available until 28 February next year for eligible mobile, mobile broadband and home broadband customers with an Optus Sport subscription.

And, from Monday, eligible post-paid mobile and mobile broadband customers can live stream this summer’s cricket data-free on their mobile, with the Cricket Australia Live app which can be accessed via the Optus Sport app.

Optus Sport subscribers will get access to a range of classic cricket matches, exclusive extended match highlights, and in-depth game analysis on the new channel – including live Test matches and one-day internationals in Australia, Big Bash League, and T20 internationals in Australia without having to worry about data usage.

Paul Rybicki, head of TV & Content at Optus, said, “We know Optus customers love the growing range of sport content we have on offer and we wanted to make it easier to catch it all in one place.

“Optus Sport is giving our customers easy access to a summer of exciting cricket action, with the freedom to watch a range of live matches on the go.

“Summer is a busy time and we want our customers to be able to watch their favourite matches when they’re out and about. With some of the biggest Test matches and Big Bash League games live and data-free on eligible mobiles, and our 24/7 Optus Sport channel dedicated to cricket over the summer, there’s no reason for fans to miss out.”

New and existing customers can get Optus Sport for $15/month on selected plans $30 and above (minimum cost over 12 months is $540 on a $30 mobile plan).

And, Optus Sport is included at no extra cost on selected plans $85 and above (minimum cost over 24 months $2040 on an $85 mobile plan).


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).