Monday, 14 November 2016 19:47

‘Silver surfers’ hit the Internet for shopping, video streaming & Skyping Featured


Australia’s senior citizens, many of them grandparents, are taking to Internet surfing with great gusto, according to new research which reveals that there is an explosion of smart device and increased access to fast broadband by our older Aussies.

The research, commissioned by the operators of the National Broadband Network, NBN Co, reveals that the majority of tech-savvy grandparents — dubbed the "GranTechies" — say they couldn’t imagine their life without the Internet (72%) with the majority (93% ) admitting to jumping online every day.

The research also found that the seniors are shopping, streaming and Skyping non-stop, now using access to fast broadband for a range of tasks, including using email or Skype to connect with family and friends (85%), online shopping (59%), and downloading or streaming video and music content (24%).

Nan Bosler, president of the Australian Seniors Computer Clubs Association, says grandparents are not “dinosaurs” when it comes to surfing the Internet.

“Gone are the days where grandparents were thought of as tech dinosaurs – this research shows senior Australians are well and truly riding the tech wave.

“With widespread access to fast broadband via the NBN network, ‘GranTechies’ are moving beyond using the internet to simply keep in contact with family and friends to become more advanced online users.

“We are seeing an increasing number of Aussie grandparents regularly enjoying ‘how-to’ DIY videos to brush up on their cooking and building skills, downloading and streaming movies and even starting their own interactive blogs.”

 Here’s what NBN Co says about other findings of the ‘Gran Techies’ research:

•        Closing the generational gap: Silver surfers think they are just as tech-savvy as their kids and grandchildren, with almost two thirds (59%) believing their generation are just as savvy as their younger counterparts.

•        Connections boost self-esteem: Using the internet isn’t just about feeling connected or less lonely as most Aussie grandparents say that it makes them feel more educated (72%) and purposeful (66%).

•        Tech know-how: Grandparents believe it’s very important that they upskill and keep up-to-date on tech trends with more than half eager to learn more through online and face-to-face tutorials (52%).

•        Grandsons connect the most: Millennial-men are leading the charge when it comes to staying in touch with their grandparents via social media with almost half (44%) admitting to connecting with Nan and Pop compared with less than a third (29%) of granddaughters.

To check out the NBN ‘GranTechies’ blog series click here.

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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