Wednesday, 01 September 2021 11:06

South Korea acts to limit Google, Apple app store dominance Featured

South Korea acts to limit Google, Apple app store dominance Image by Parampreet Chanana from Pixabay

South Korea has amended existing legislation in order to force both Google and Apple to allow alternative payment systems to be used for their mobile app stores.

The changes to the Telecommunications Business Act on Tuesday will ban those who run app markets from forcing a given payment system on a mobile content business by abusing market position, the South Korean news agency Yonhap reported.

The bill is expected to be signed by President Moon Jae-in, with his party have backed the change.

Any firms which do not fall into line can be fined up to 3% of the revenue they earn in South Korea. The Korea Communications Commission, the media regulator, will act as the enforcer.

Commission chairman Han Sang-hyuk commented: "As bills with similar implications are being proposed in the US and Europe, South Korea’s bill will become a cornerstone for legislating app market platform regulations world-wide."

Total sales from Google's Play Store in South Korea came to about five trillion won (US$4.2 billion) in 2020 while Apple's App Store netted 1.6 trillion won, according to figures from the Korea Mobile Internet Business Association.

In the US, a similar bill has been introduced in the senate to limit the control that Apple and Google wield over their app stores.

Yonhap quoted Ku Ki-bo, a professor of global commerce at Soongsil University, as saying: "The United States is currently reviewing measures against such market dominance, so it's unlikely for it to become a big problem for South Korea.

"The legislation will likely present an opportunity for local IT companies to expand their market presence."

Subscribe to ITWIRE UPDATE Newsletter here


It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News