Friday, 26 June 2020 05:41

Google announces deal to pay for news in Australia, Brazil and Germany Featured

Google announces deal to pay for news in Australia, Brazil and Germany Image by Gerd Altmann from Pixabay

Search behemoth Google has announced a licensing program to pay publishers in Germany, Brazil and Australia for what it describes as a "new news experience launching later this year".

Brad Bender, the company's vice-president of Product Management in the news division, said in a blog post on Thursday, that the company had signed agreements with local and national publications in the three countries mentioned.

He said where available, Google would also offer to pay for free access so users could use paywalled content.

Nine Entertainment's The Age said Australian Community Media, which owns more than 100 regional titles, was in talks with Google about the deal while Schwartz Media, publisher of The Saturday Paper, Private Media, the publisher of Crikey and Solstice Media's InDaily and InQueensland had already signed deals.

News Corporation, one of the companies at the forefront of pushing digital platforms to pay for the use of Australian content, was not convinced by Google's initiative.

The group's Australasia executive chairman, Michael Miller, was quoted in the Herald Sun as saying he welcomed “the fact that Google has finally recognised it needs to pay for news”.

But he raised questions about both Google's timing and sincerity. “It’s difficult to avoid the conclusion that this is a politicised PR exercise and that Google has struck deals with publishers that reflect its views and stance on social issues,” Miller said.

“These deals show that Google is willing to negotiate directly with small publishers and that makes the work the ACCC is doing to frame a code of conduct that protects publishers in those negotiations more vital than ever. It must be made to negotiate on level terms with all genuine news publishers.”

Australia's competition watchdog, the Australian Competition and Consumer Commission, has been working on a mandatory code of conduct to make digital companies pay for the use of news from Australian publishers. The code is expected before the end of July.

This follows an inquiry by the ACCC in 2018, the results of which were released to the government in June last year. The findings were made public in July.

At that time, the government said it would give its response by the end of the year; when it did so, it asked the ACCC to work along with digital platforms like Facebook and Google to develop a voluntary code so that publishers were not disadvantaged.

Thus far, Google has been protesting against the Australian Government's move to draft a mandatory code, saying it was doing news publishers a favour by featuring their content in search results.

Google Australia managing director Mel Silva had also said that when an ad was brought up next to a clip from a news post, the company only made money if the user who carried out the search clicked on the ad. 

Bender's post quoted Stefan Ottlitz, the managing director of Germany's Spiegel Group, as saying: "We are always keen to explore innovative ways to attract readers to our high-quality content.

“This interesting new partnership with Google will allow us to curate an experience that will bring our award-winning editorial voice into play, broaden our outreach and provide trusted news in a compelling way across Google products.”

Geraldo Teixeira da Costa Neto, chief executive of the Brazilian regional media company Diarios Associados, said the company was proud to get involved in this initiative.

“From our side, we will do everything in our power to make this platform prosper and to be a compass for society to seek information from a safe and reliable source in times of challenges,” he said.

No major news publishers in Australia were quoted in Bender's post, but Paul Hamra, the managing director and publisher of InQueensland and InDaily, was cited as saying: "With local news under stress, finding new channels and new audiences for our premium content, in safe and curated environments, is a high priority. This opportunity will give us access to new markets and provide additional commercial benefits.”

In April, it was reported that Google had agreed to comply with a ruling in France that it must pay publishing companies and news agencies for re-using content they produce.

Subscribe to Newsletter here

WEBINAR 12 AUGUST - Why is Cyber Security PR different?

This webinar is an introduction for cyber security companies and communication professionals on the nuances of cyber security public relations in the Asia Pacific.

Join Code Red Security PR Network for a virtual conversation with leading cyber security and ICT journalists, Victor Ng and Stuart Corner, on PR best practices and key success factors for effective communication in the Asian Pacific cyber security market.

You will also hear a success story testimonial from Claroty and what Code Red Security PR has achieved for the brand.

Please register here by 11 August 2020 and a confirmation email, along with instructions on how to join the webinar will be sent to you after registration.

Aug 12, 2020 01:00 PM in Canberra, Melbourne, Sydney. We look forward to seeing you there!



It's all about Webinars.

These days our customers Advertising & Marketing campaigns are mainly focussed on Webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial.

For covid-19 assistance we have extended terms, a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you. Please click the button below.


Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.





Guest Opinion

Guest Interviews

Guest Reviews

Guest Research & Case Studies

Channel News