Tuesday, 16 February 2021 07:22

Frydenberg expects more media deals before code becomes law

By
Frydenberg expects more media deals before code becomes law Image by Gino Crescoli from Pixabay

Treasurer Josh Frydenberg has said he expects to see "some significant commercial deals" between Australian news publishers and digital platforms before the government votes on its news media code which is currently before Parliament.

Frydenberg made the comments in an interview given to Nine's The Today Show on Monday, telling presenter Karl Stefanovic: "We have made real progress, I think in the last 48 to 72 hours, and I think we are going to see some significant commercial deals, which could be of real benefit to the domestic media landscape and see journalists rewarded financially for generating original content, as it should be, and this is a world-leading reform.

"No other country has stepped in like we have. It has been a difficult process. It is still ongoing, so let's not get ahead of ourselves. But the discussions to date have been very promising indeed."

On Monday, Seven West Media announced it had signed a deal to be part of Google's News Showcase, an initiative launched in Australia on 5 February, a day after Prime Minister Scott Morrison spoke to Alphabet and Google boss Sundar Pichai.

Before it signed up Seven, Google secured deals with Crikey, The Saturday Paper and Australian Community Media, publisher of The Canberra Times.

Morrison's exchange with Pichai came in the wake of Google's managing director for Australia and New Zealand, Melanie Silva, threatening that the search company would leave Australia.

The only major holdouts from the News Showcase are Nine Entertainment — which owns The Age, the Sydney Morning Herald and the Australian Financial Review among others — and publications owned by Rupert Murdoch's News Limited.

The news media code, officially known as News Media and Digital Platforms Mandatory Bargaining Code, has been devised as a means of forcing Google and Facebook to negotiate with news publishers and reach agreements on how much they should pay for using Australian news content.

But if publishers reach separate deals with the two digital platforms, the government is understood to have agreed to merely have the legislation passed without naming either Google Search or Facebook NewsFeed in the text of the law as was originally intended.

The amounts that companies would be paid if they cut deals on the terms offered by the two digital behemoths are likely to be less than what they would be paid under the law.

The government has already given ground on three major aspects of the code, among them (1) the time interval for informing publishers about algorithm changes (reduced from 28 days to 14); (2) that digital platforms can factor in the value of the service they provide to a news organisation in monetary terms before the quantum of payment is decided; and (3) that the law would only apply to Google Search and Facebook's NewsFeed. YouTube and Instagram are not covered.


Subscribe to ITWIRE UPDATE Newsletter here

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments