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Regulator approves new rules restricting online gambling advertising Featured

New rules restricting gambling advertising during live sport streamed online have now been approved by the broadcasting and telecommunications regulator, the Australian Communications and Media Authority.  

Under the Broadcasting Services (Online Content Service Provider Rules) 2018, the new rules — scheduled to come into effect on 28 September — prohibit gambling advertising during live sport that is streamed online between 5am and 8.30pm. All other times, gambling advertising is also restricted.

The ACMA developed the rules in line with the Australian Government’s policy of stronger restrictions on gambling advertising during live sport, with associated enabling legislation coming into effect on 12 April this year.  

“This is the first time that online services streaming live sport have been required to comply with gambling advertising restrictions,’ said ACMA chair Nerida O’Loughlin.

{loadpositiion peter}“This brings online services in line with television and radio broadcasting services. It creates a safe zone for children and families to watch live sport across a variety of platforms.”

The new rules have been developed after the ACMA conducted two rounds of consultation, making changes to previous draft rules based on feedback and comments from stakeholders.

The ACMA says it will closely monitor operation of the new rules and, after 12 months, will consider whether to conduct a formal review of their effectiveness.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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