Friday, 04 May 2018 09:27

ACCC digital inquiry: ABC sees Google, Facebook and Apple as allies


The Australian Broadcasting Corporation has used its submission to the ACCC's inquiry into digital platforms to project itself as an organisation that can continue to function as it has in the past despite the level of digital disruption.

This outlook can be put down to the fact that the ABC is funded by public money and does not need to compete with other digital platforms, such as Google and Facebook, which many other submissions identified as eating into the profitability of media companies.

The ACCC on Thursday released 57 submissions made to the inquiry. There are now only 56 online as the SBS submission has been pulled and no reason given for it.

In sharp contrast to the submission by News Corporation Australia, which blamed Google, Facebook and Apple, for the difficulties faced by media organisations, the ABC said in its submission that it had partnerships with these three organisations that were helpful.

It outlined these partnerships as below:

  • "Google/YouTube: The ABC is working with Google and YouTube across of range of areas. The most important is content distribution and discoverability.
  • "Facebook: The ABC works with Facebook to distribute our content, increase engagement and improve discoverability.
  • "Apple: The ABC is working with Apple to distribute content (Apple News), help develop and promote our apps (ABC, iview, listen, kids etc), podcasts and music."

The key themes in the ABC's submissions were that disruption to the media landscape had been unprecedented, audiences had moved online and content creators should follow, and the disruption meant increased demand for trustworthy and reliable content.

And in all these aspects, the ABC put itself as the one organisation that met the requirements.

In its conclusion, the ABC said: "Digital platforms have posed various challenges for media content creators. In such a challenging climate, the supply of independent, trustworthy, local news that audiences desire is more important than ever.

"The ABC believes that it is possible to engage with platforms to deliver news of that desired quality, and in a way that fulfils the ABC’s mandate of reaching all Australians."

The ACCC has said it will issue a preliminary report into its findings in December.

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News