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Gambling ad rules under scrutiny by ACMA Featured

New rules to restrict gambling advertising during live streamed sport are under consideration by the communications regulator, the Australian Communications and Media Authority, which has now opened a public consultation process on the proposed rules.

Recent legislative amendments enable the ACMA to make online content service provider rules and until now rules restricting gambling advertising have applied to broadcasting services only.

ACMA chair Nerida O’Loughlin says the new online rules will extend community safeguards online, “including the banning of gambling ads during live sports streams between 5am and 8.30pm".

Enhanced gambling advertising restrictions for broadcasters have been in effect since 30 March, and the new online rules will seek to mirror these restrictions as far as possible and will be settled following consultation.

“The proposed rules will bring together a safe zone across traditional and new media platforms, with a particular focus on when children are a part of the audience. They will make it clear to viewers, including parents, when gambling advertising is prohibited and extend other important restrictions into the online environment,’ said O’Loughlin.

“The ACMA strongly encourages stakeholder submissions and reminds potentially affected online content service providers to prepare for implementation of the new rules.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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