Australia's biggest telco Telstra has stormed into the premium sports broadcast rights market, with the company's director of media and content Adam Good saying that the company is planning to use a new multi-screen connected stadium strategy to attract consumers.
Ever feel like you're not close enough to the footy? HD broadcasts make our great game increasingly realistic and engaging, but what if you could literally feel what's happening at the MCG? A new tech-enabled shirt from an Aussie advertising firm has just taken out a prestigious advertising award in the US, and we spoke to one of the guys behind it.
Australia's biggest telco Telstra has unveiled plans to turn Adelaide Oval into one of the country's most technically advanced connected stadiums, through a boost in mobile capacity and a 'Telstra Plaza' upgrade.
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