Tuesday, 30 June 2015 13:58

Westpac NZ deploying Black Pearl Mail Featured

Black Pearl Mail founder Nick Lissette Black Pearl Mail founder Nick Lissette

The Westpac Bank in New Zealand is implementing local company Black Pearl Mail’s software across its entire business.

Black Pearl, which measures and analyses the effectiveness of emails as a communications tool, transforms everyday business email into an enhanced communication tool and dynamic digital marketing asset.

Westpac NZ Chief Digital Officer, Simon Pomeroy, said Westpac chose Black Pearl Mail because the company saw the opportunity to “leverage outgoing emails from a branding perspective.”

“We particularly liked the fact that our TV commercials or a new product launch could be embedded – giving us further brand and marketing reach. We realised that by using Black Pearl Mail, an existing communications tool could be turned into a digital marketing channel with millions of potential views each year.”

According to Black Pearl Mail Founder, Nick Lissette, the “world-leading technology” represents the evolution of business email and provides major benefits for clients such as Westpac.

“Email is the number-one form of business communication and yet has some fundamental flaws that our technology, which has a patent pending, solves. Ensuring all employees’ emails and email signatures have a consistent appearance on all devices, and via all global servers, is a step change and a significant branding benefit for a consumer-focused company like Westpac.

“Westpac’s bespoke Black Pearl system also enables employees’ email branding to be centrally controlled. For example, signatures are no longer set up at the device level and there is no deviation in format, which is often an issue for large companies like retail banks.”

Lissette said Black Pearl Mail also enables clients to measure and analyse the effectiveness of their emails as a communications tool through customised reports including key analytics such as percentage of emails opened and links clicked on. More immediately, users can opt to see if an email they’ve sent has been opened.

According to Lissette, Black Pearl Mail is currently in discussions with over 100 companies globally, including other banks, and has a downloadable cloud-based version available to SMEs.

The three-year old company is headquartered in Wellington and has just this month opened an office in Sydney and has plans for further offshore expansion in the near future.

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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