Tuesday, 14 May 2019 12:37

Vertiv, SRA Solutions ink new partnership

By
Vertiv, SRA Solutions ink new partnership Image courtesy of adamr at FreeDigitalPhotos.net

Global IT services company Vertiv has signed a new partnership with SRA Solutions with the aim of increasing its footprint with Australian government and telecommunications providers as they invest in Internet of Things and smart city applications and infrastructure.

Under the agreement, Vertiv and SRA will deliver Vertiv’s micro data centre solutions to Federal Government customers, including the SmartCabinet – a fully intelligent solution designed for complex environments at the edge.

According to Vertiv, the SmartCabinet solution is ideal to address increasing demand from IoT and smart city applications, which require data to be processed in real time at the edge where it is generated.

Based in Canberra, SRA is an Australian ICT infrastructure provider specialising in rack and data centre solutions, and a government-approved supplier, as well as a partner to telcos, including Telstra and colocation providers NEXTDC and Digital Realty.

Vertiv says that, according to a March report from analyst firm IDC, Australia is the second-highest spender per capita on IoT in the Asia Pacific region.

“As government organisations, telcos and others invest in Australia’s IoT and smart city ecosystem, the need for reliable, energy-efficient edge infrastructure is greater than ever,” said Robert Linsdell, managing director A/NZ, Vertiv.

“We believe this kind of infrastructure is important to future-proofing Australia’s position and reputation as a global technology leader.”

“Partnering with SRA increases our credibility and reach within vital industries and is a compelling offer for organisations looking to capitalise on these technologies,” said Daniel Sim, senior channel director Asia, Vertiv.

Vertiv says that while SRA already has a national presence, the partnership will help it increase its footprint outside of Canberra and into industries such as education and healthcare.

“Customers need standard rack solutions that can be centrally monitored and managed, particularly when their focus needs to be away from the infrastructure and on getting applications and services right,” said Gordon Campbell, managing director, SRA.

“Vertiv not only helps us meet the demand for smart converged infrastructure within our customer base, but opens the door to other industries in Australia.

“Vertiv’s technology and engineering will benefit from SRA Solutions' local customisation and support. We are a leading government provider of Security Construction and Equipment Committee (SCEC)-approved racks; combining this with Vertiv's MicroDC technology should be a good fit.”


Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments